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The Task At Hand:
Own the go-to-market programs that connect JuneShine Brands, Sales, and our consumers - bringing our portfolio to life and driving meaningful growth!
Reporting to VP of Marketing, you’ll lead the strategy and execution of trade and field marketing across the JuneShine Brands portfolio - JuneShine, Flying Embers, Willie’s Remedy+ and more! As the connector between Brand, Sales and our distributor network, you’ll build and activate programs that move product, build loyalty, and make our brands impossible to miss. You’ll use insight-driven strategy to shape retail, event, and partnership activations that deliver real growth in every market.
If you’re a builder at heart — someone who can turn big brand ideas into real-world moments that drive velocity, volume, and visibility — this role is for you.
Who You Are:
- An experienced trade marketer within the beverage industry
- Skilled at partnering with sales, brand and distributor teams to align goals and execute seamlessly
- Comfortable operating at both the strategic and in-market levels to deliver measurable results
- Able to inspire teams, manage complex budgets and negotiate impactful partnerships
- Thrive in fast-paced, high growth environments and are passionate about building brands that stand out
What You'll Do:
- Lead trade and field marketing strategy across the JuneShine Brands portfolio, including retail, events, festivals, partnerships, samplings and promotions (10–15% field execution)
- Develop and execute go-to-market plans by brand, channel, and region, including localized market activations, ensuring alignment with sales goals and distributor networks
- Manage annual marketing calendars and campaigns, including creative assets, selling materials, and promotional programs
- Build and activate partnerships with key retail and distributor partners, negotiating opportunities to maximize ROI and brand impact
- Collaborate cross-functionally with Sales, Brand, Creative, Media, PR and Operations to ensure seamless execution of programs
- Own divisional A&P budgets and marketing metrics, using data and insights to optimize spend and measure success (velocity, volume, visibility)
Must Haves:
- Must be 21 years of age or older at the time of application
- Minimum of 5 years trade marketing experience in the beverage industry (wine, spirits, beer, or THC)
- Must be based in Texas, Florida, North Carolina or Tennessee with ability to travel to key markets
- Proven experience developing and executing trade marketing strategies across retail, on-premise and off-premise channels
- Strong presentation, communication and project management skills
- Demonstrated ability to negotiate and manage high-value partnerships and sponsorships
- Experience managing marketing budgets and driving measurable ROI
- Proficiency with marketing analytics platforms/tools (IRI, Nielsen, VIP) to inform decisions
- Willing and able to travel 8-12 days per month (including overnights as needed)
Nice to Have:
- Experience with multi-brand portfolios or national-level trade programs
- Experience managing or building teams
- Strong experience working with distributor networks and retail partners
- Comfortable working in fast-paced, high-growth, entrepreneurial environments
- Passion for building brands that stand out in competitive markets
Compensation, Perks + Benefits:
- Compensation:
- $115,000 - $130,000 per year, plus eligibility for an annual discretionary performance bonus
- The final offer will be based on several factors, including experience, skills, and overall expertise
- For field-based sales roles, gas expenses are fully covered
- Perks + Benefits:
- Unlimited Paid Time Off
- Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
- Voluntary vision, dental, and accidental plans
- 401(k) with up to 4% company match
- 12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
- Booch, spirit, beer, and soft good perks
- And more!
Who We Are
Our Purpose: To make quality, purpose-driven beverages
Our Business: Our vision is to create the next-generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi-billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.
Our Culture: Our core values are Quality, Transparency, and Team-First. We derive much of our management policy from a book we give you upon hiring, ‘Let My People Go Surfing', by Yvon Chouinard (founder, owner, Patagonia). Our policy is to allow workers flexible hours, provided the work gets done with no negative impact on others. Our ‘let my people go surfing’ policy demands that we hire very unique individuals; those with a combination of self-motivation, self-discipline, and energy.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamic group of individuals with varied backgrounds, passions, and beliefs. We are committed to fostering an inclusive environment where everyone’s unique perspectives are valued. We seek to hire self-motivated, independent thinkers, who embrace challenging the status quo. Join us at JuneShine Brands where you’re encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer, we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.
This role supports multiple beverage brands within the JuneShine Brands portfolio, including alcohol and hemp-derived THC beverages.
All Juneshine Brands products are intended for adults 21+.
©2025 Juneshine Brands| www.juneshine.com | www.drinkwillies.com | www.flyingembers.com | Please enjoy responsibly. All rights reserved.
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Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
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