VP, AI Innovation (Web Scraping)

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.

Role Overview

The SVP of AI Innovation – Web Scraping will lead the development and execution of Circana’s AI-enabled web scraping capabilities. This role is critical to acquiring external data assets that complement our existing datasets, enabling new services and market expansions. The SVP will establish an in-house team to reduce reliance on external vendors and ensure consistent, scalable data acquisition.

Job Responsibilities

- Strategy & Leadership: Define and execute the vision for AI-driven web scraping, aligning with Circana’s broader data strategy.

- Data Acquisition: Develop processes to identify, extract, and integrate data from external sources (e.g., retailer websites, inventory feeds) using advanced AI techniques.

- Technology Enablement: Implement AI and machine learning models to enhance web crawling, data parsing, and classification of scraped content.

- Compliance & Ethics: Ensure all scraping activities adhere to legal and ethical standards, using non-intrusive methods.

- Team Building: Recruit and lead a specialized team focused on web scraping and AI innovation.

- Cross-Functional Collaboration: Partner with product, engineering, and analytics teams to deliver data assets for new services (e.g., country expansions, category coverage like pet industry).

- Continuous Improvement: Monitor evolving technologies and adapt strategies to maintain efficiency and accuracy.

Requirements

- Proven experience in web scraping and data acquisition at scale, with demonstrated use of AI/ML techniques.

- Strong understanding of data engineering, machine learning, and adaptive algorithms.

- Leadership experience building and managing technical teams.

- Ability to pivot quickly and solve complex data challenges in dynamic environments.

- Familiarity with compliance and data privacy regulations.

Preferred Background:

- 10+ years in data engineering, AI/ML, or related fields.

- Experience in retail, e-commerce, or consumer data industries.

Circana Behaviors

Beyond technical skills, experience, and role-specific attributes, these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in their daily work:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location: This position can be located in the following area(s): Remote, USA

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $230,000 to $236,000.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

The anticipated application deadline for this position is approximately 4/1/2026.