VP, Brand Partnerships (Influencer Marketing)

Position Overview:

As the VP of Brand Partnerships, you’ll be at the forefront of Viral Nation’s growth, owning complex, full-cycle enterprise deals and building long-term partnerships with some of the world’s most ambitious brands. You’ll lead both inbound and outbound efforts, managing pre-qualified opportunities while proactively opening doors through strategic, account-based selling.

This role sits at the intersection of business development, strategic consulting, and marketing innovation. You’ll partner closely with cross-functional teams, including Strategy, Creative, and Delivery, to craft solutions that drive measurable impact across influencer marketing, paid media, and social-led brand initiatives.

You’ll have the autonomy to shape your territory, the backing of a high-performing go-to-market team, and the opportunity to influence how modern marketing is sold and delivered at scale. If you’re a commercially-minded, creative problem-solver who thrives in consultative sales and isn’t afraid to break into cold accounts or challenge the status quo, this is your seat at the table.

Responsibilities:

• Own and lead complex enterprise sales cycles from discovery through to close—engaging Marketing, Brand, and Procurement stakeholders across target accounts.
• Build and grow strategic relationships with senior client decision-makers, serving as a trusted advisor who understands their business goals and translates them into tailored marketing solutions.
• Drive new business acquisition by managing qualified inbound leads while proactively generating pipeline within high-value accounts through outbound campaigns, industry events, and targeted outreach.
• Design and execute account-based sales strategies, including stakeholder mapping, multi-threaded engagement, and proposal development with cross-functional teams.
• Collaborate with internal stakeholders, including Strategy, Creative, and Delivery, to build integrated marketing programs that align with client objectives and deliver measurable results.
• Contribute to Viral Nation’s go-to-market strategy, using market insights and performance data to refine targeting, messaging, and overall sales approach.
• Maintain rigorous CRM hygiene (HubSpot), ensuring accurate forecasting, pipeline visibility, and real-time performance tracking across deals.
• Represent Viral Nation at industry conferences and events, positioning the company as a category leader in influencer marketing, paid media, and community engagement.
• Champion a culture of high performance, continuously improving sales processes, mentoring team members, and contributing to team-wide sales enablement initiatives.
• Act as a growth partner to your clients, expanding relationships beyond initial wins into long-term, programmatic engagements.

Qualifications and Skills:

• 10+ years of full-cycle enterprise sales experience, ideally in influencer marketing, digital media, or marketing services.
• Proven track record of closing complex, high-value deals with senior stakeholders across Fortune 1000 brands.
• Experience selling into verticals like CPG, Retail, eCommerce, or Entertainment.
• Skilled in account-based selling, outbound pipeline generation, and stakeholder mapping.
• Strong communicator with excellent presentation, negotiation, and executive engagement skills.
• Proficient with CRM tools (HubSpot preferred), with disciplined pipeline and forecast management.