VP, Data Science and Campaign Analytics

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Job Responsibilities

• Support the development of holistic data science strategic projects and initiatives aimed at driving operational efficiencies, accelerate new ways of working and implement data driven solutions aligned to the wider Private Bank business strategy.
• Maintain detailed documentation on model design, development and deployment.
• Leverage the use of data and advanced analytics to design and build predictive models and dynamic client segmentation targeting that will uncover gaps and opportunities within a Relationship Manager’s (RM) portfolio, generating actionable insights that will translate to improved RM productivity.
• Provide advisory support to business stakeholders in identifying data trends, patterns and insights on our customers and business operations.
• Support the execution of campaigns and conduct post-campaign analysis to assess performance. Provide strategic advisory to business stakeholders in designing and implementing client-centric campaigns and engagement initiatives, leveraging insights derived from campaign outcomes.
• Establish clear success measures to monitor and track efficacy of advanced analytics projects, and digital campaigns to facilitate continuous improvement.
• Lead model governance and risk management, ensuring compliance with internal and regulatory standards.
• Keep up-to-date and leverage on Bank-wide AI/ML initiatives

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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