VP of Field Marketing

CircusTrix dba

VP of Field Marketing

Full-time

Location: Dallas, Denver, Chicago, New York, or Southern California

Department: Marketing

Reports to: Chief Commercial Officer

Travel: Approximately 50%

FLSA: Exempt

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WHO WE ARE:

At Sky Zone, our mission is to enrich lives through the power of boundless play – whether that’s on the trampoline court, behind the scenes, or at the corporate level.  We believe play fuels confidence, connection, and joy, and we’re proud to create experiences that reflect that purpose in everything we do.

As the leader in active indoor entertainment, we host unforgettable birthdays, team events, and school parties across the country. Backed by our parent company, CircusTrix, and recognized as a top franchise and growth brand, we continue to raise the bar for innovation and impact in the industry.

Our culture is shaped by our core values: We Play Without Limits, Ignite Innovation, Grow Together, Fuel Joy, and Serve Big, Give Bigger. Whether in a park or a boardroom, these values guide how we lead, collaborate, and show up for each other and for the communities we serve.

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WHO YOU ARE:

You are a strategic yet scrappy marketing leader who knows how to turn bold ideas into measurable results.  You thrive in fast-paced, high-growth environments and bring both vision and structure to the table building the systems, playbooks, and partnerships that set every park up for success.  You see each park as an opportunity to ignite excitement, deepen community connection, and drive the enduring growth and energy that define the Sky Zone experience.

HOW YOU BRING OUR MISSION TO LIFE:

You are the architect of our local market activation strategy, leading the charge to translate brand positioning into localized execution that engages and delivers results.  You are committed to building and leading a high-performing team that supports park operators in driving traffic, building community presence, and maximizing revenue potential in their markets.  As the pivotal leader for field marketing your key responsibilities include:

Strategy & Alignment

• Developing and owning the comprehensive field marketing strategy that drives awareness, trial, and repeat visitation at the park level.
• Partnering with the Commercial, Operations, and Development teams to align marketing initiatives with business objectives.
• Aligning with Finance on budgeting, forecasting, and P&L management for field marketing investments.
• Establishing KPIs and measurement frameworks to evaluate effectiveness and ROI.
• Leading creative agency collaboration to develop and refine local marketing tactics.

Park Launches & Market Activation

• Leading the development and execution of new park opening strategies, including pre-opening buzz, grand opening campaigns, and ramp-up programming.
• Creating standardized playbooks and toolkits for pre-opening marketing, grand openings, and ongoing activation.
• Building launch calendars and checklists that guide local teams through critical opening milestones.
• Creating acquisition integration playbooks to rebrand and relaunch acquired parks under the Sky Zone banner.
• Providing hands-on support for high-priority openings to ensure flawless execution of launch plans.

Community & Franchise Support

• Designing community engagement programs that drive grassroots awareness and partnerships (schools, youth sports, corporate wellness, etc.).
• Developing franchisee marketing resource centers with customizable templates, vendor partnerships, and tactical guides.
• Partnering with Operations to create training programs and workshops that equip GMs to maximize marketing and revenue opportunities.
• Supporting local operators and franchisees in building relationships that increase visibility and strengthen community ties.

Team Leadership & Development

• Building, mentoring, and leading a high-performing team of Field Marketing Directors and a Field Marketing Manager.
• Developing career paths and professional development programs that foster growth, accountability, and engagement.
• Creating a culture of collaboration, innovation, and executional excellence within the field marketing function.
• Championing best practices and knowledge sharing across teams to drive consistency and continuous improvement.

WHAT YOU BRING TO THE TEAM:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent advanced degree preferred.
• 12+ years of marketing experience, including at least 5 years in field marketing leadership roles ideally supporting franchise systems.
• Proven success in B2C field marketing within retail, hospitality, recreation, travel, or restaurant industries; background in family entertainment, youth sports, or active lifestyle brands preferred.
• Experience developing and scaling multi-unit marketing programs that drive consistent local execution.
• Demonstrated success launching new locations and markets with measurable growth results.
• Experience leading distributed teams across diverse markets and geographies ideally with a track record of building high-performing teams from the ground up.
• Ability and willingness to travel ~50%, including some weekends for park openings and events.
• Established relationships with local marketing agencies and vendor networks considered a bonus.
• Experience in private equity-backed or high growth environments highly preferred.
• Strategic thinker with the ability to translate vision into actionable, measurable plans.
• Strong project manager who balances strategy with hands-on execution.
• Deep understanding of local market dynamics and expertise in community engagement and grassroots marketing.
• Analytical mindset with proven experience using data to drive decisions and optimize performance.
• Exceptional cross-functional communicator with the ability to influence, motivate, and align diverse teams.
• Ability to remain stationary for extended periods while working on a computer and communicating effectively via phone and Teams, with or without reasonable accommodation.
• Ability to move around and position oneself appropriately during park visits, events, and meetings, with or without reasonable accommodation.

WHY THIS ROLE MATTERS:

This role is the engine behind how our parks show up in their communities – ensuring every location opens strong, grows sustainably, and delivers joy-filled experiences that keep guests coming back. You are the bridge between national brand strategy and local impact, empowering franchisees and operators to bring the Sky Zone experience to life in their markets.

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Compensation range is  $200-$225k + bonus based on qualifications, experience, and performance.  Full-time employees at CircusTrix enjoy a competitive benefits package including medical, dental, and vision coverage along with a 401k plan with company matching.  Eligibility for 401k is based on age and tenure requirements. 

Application deadline: October 28, 2025

While we anticipate the application window will close on this date, Sky Zone reviews applications on a rolling basis and will consider candidates until the position is filled.

CircusTrix and its brands are proud to be equal opportunity employers.  We celebrate diversity and are committed to creating an inclusive environment for all team members.

#excl