The VP of Product Marketing will define competitive strategies, oversee product messaging and launches, and collaborate with teams to improve market differentiation and customer engagement.
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), Inc.’s Best Workplaces, and the Human Rights Campaign Foundation's Corporate Equality Index!
About the Role
Attentive is hiring a VP of Product Marketing to define how our platform competes and wins.
This team owns platform positioning, messaging, competitive strategy, launches, analyst relations and is an authority on customer needs. Customers are across an omni-channel, multi-product portfolio serving retention marketers, CMOs, and digital leaders. The team is responsible for translating product innovation into clear differentiation in a highly competitive market that drives win rate, multi-product adoption, retention, and revenue.
Our team culture is direct, accountable, and performance-driven. This role will be critical to evolve and bring a strong point of view on where we win, where we lose, and how our narrative must evolve in an AI-forward market. The role partners closely with Product and Revenue leadership and directly influences the roadmap.
What You’ll Accomplish
- Define and drive a clear, differentiated platform narrative that strengthens our competitive edge across buying groups.
- Own all product release marketing, from positioning and packaging to launch strategy and full field readiness.
- Create data-driven, field-ready competitive plays that improve win rates and expansion.
- Partner closely with Product, Revenue, Enablement, and Marketing leadership to ensure roadmap, messaging, and execution stay tightly aligned.
- Drive speed and agility in go-to-market execution, ensuring positioning evolves quickly as products, competitors, and customer expectations change.
- Equip Sales and Customer teams with sharp messaging, objection handling, and differentiation grounded in market insight.
- Lead, coach, and scale a high-performing team of product marketers, setting strong standards for clarity, rigor, speed, and measurable impact.
Your Expertise
- 12-15+ years product marketing experience, ideally in B2B SaaS, marketing technology, or a closely related space
- Proven track record of driving product awareness and adoption across various industries and segments
- Ambitious problem solver with an entrepreneurial mindset, able to adapt to changing circumstances and be solution-oriented
- Significant experience working closely with executive teams
- A passionate champion for the voice of the customer
- Clear, concise communicator with excellent written and verbal skills and a passion and superpower in storytelling through words and visuals
- A master of storytelling and value driven messaging
- Ability to execute fast-paced and dynamic projects in a highly organized manner
- Bachelor's Degree
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
The US base salary range for this full-time position is $215,000 - $300,000 annually + equity + benefits
Our salary ranges are determined by role, level and location
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Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
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