Website Marketing Lead

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data - globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure - including USDC, a blockchain-based dollar - helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.
What you'll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What you'll be responsible for
Circle is seeking a Website Marketing Lead to own the execution of the global website strategy and ongoing optimization of Circle's web presence.
In this hands-on individual contributor role, you will manage projects that shape how users experience Circle's brands online - from content strategy and user journeys, to web performance, SEO, and site optimizations. You'll partner across product marketing, UX, creative, growth, and engineering to deliver a best-in-class digital experience. This role requires a blend of strategic thinking, technical expertise, marketing vision, project management skills, and creative collaboration to enhance the user experience, drive engagement, and achieve business goals.
What you'll work on

• Manage and execute website projects that enhance Circle's digital experience - from content updates and landing page builds to structural and performance improvements.
• Support campaign and product launch initiatives through effective web planning, execution, and quality assurance.
• Partner with cross-functional teams to support the website roadmaps, ensuring alignment with company goals and marketing initiatives.
• Collaborate with creative and content teams to develop compelling, on-brand web content and visuals that elevate Circle's storytelling.
• Support translation and localization efforts to tailor content and website experiences for key global markets.
• Ensure the websites follow SEO and web performance best practices, improving visibility and user experience.
• Identify opportunities for website optimization, improved user journeys, new feature development, and interactive experiences that drive engagement and conversion.
• Use analytics tools (e.g., Google Analytics, Superset) to monitor site performance, identify insights, and inform ongoing optimizations.
• Partner with marketing operations, legal, policy, and compliance to ensure website content meets regulatory and company standards.
• Stay up to date on web marketing trends, technologies, and competitive insights to inform recommendations while leveraging AI tools to drive greater efficiency

What you'll bring to Circle
Core Requirements

• 7+ years of experience in digital marketing, website management, or web marketing - ideally within a B2B or technology-focused organization.
• Strong understanding of content strategy, UX, SEO, analytics, and web marketing best practices.
• Hands-on experience working within a CMS (e.g., Webflow, Contentful, or similar), including managing updates, publishing content, and QAing builds.
• Proven ability to plan, build, and optimize web experiences that drive engagement and conversion.
• Experience collaborating cross functionally with design, content, and engineering teams to bring projects from concept to launch.
• Excellent project management and communication skills - able to manage timelines, gather feedback, and deliver high-quality work across multiple stakeholders.
• Proficiency in web analytics tools (Google Analytics, Superset, or similar) and comfort using data to identify insights and make recommendations.
• Knowledge of SEO and technical optimization fundamentals , including Core Web Vitals, structured data, and page speed improvements.
• A proactive, detail-oriented mindset and a passion for continuous improvement in digital marketing and user experience.

Preferred Experience

• Experience in fintech, blockchain, or other highly regulated industries.
• Familiarity with LLM/AI search optimization and emerging web discovery technologies.
• Exposure to A/B testing, personalization, or experimentation too
• Understanding of accessibility and localization standards.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $130,000 - $170,000
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
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