IPO-bound Revionics scoops up $30M from Goldman Sachs

December 9, 2014


Austin-based end-to-end merchandising software company Revionics raised a $30M round of series D funding led by Goldman Sachs this week. It's the latest milestone in a twelve-year march toward an IPO since the company's founding in 2002.

Revionics enables price, promotion, markdown, assortment and space allocation decisions across shopping episodes occurring both online and in-store, as well as those that take place via social and mobile. It boasts one of the largest SaaS-based merchandise optimization install bases with more than 37,000 retail sites globally, representing over $150B annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods and e-commerce clients.

"We selected Goldman Sachs as our new financial partner due to their distinguished track record funding fast growing pre-IPO companies," Revionics CEO Marc Hafner said in a statement. "We are thrilled that they see the significant growth opportunity ahead of us. Revionics is committed to innovate and provide greater value to our customers. Today we deliver an estimated $2B in additional profit annually to our retail customers. This investment will accelerate key R&D efforts as well as provide us with additional access to capital for future acquisitions." 

The company's funding history includes a 2007 series B round of $7M led by Sierra Ventures, $11.2M in private equity in 2013, and an undisclosed amount from Motorola Solutions Venture Capital in February 2013. As part of this week's round, the co-head of Goldman Sachs' private capital investing group has been appointed to Revionics' board of directors.

Headquartered in Austin, the brand also has offices in California, Arizona, Australia, Germany and the UK. 

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