Before data was monetized by cell phone service companies, the big thing on the block was minutes — and some haunting, late-90s terms that came a long with them: “out of network,” “peak times,” and “roaming.”
As outdated as those may sound now, the technology behind monetizing billable charges was incredibly advanced. And it’s this technology that Austin's goTransverse has modeled its own billing platform off of.
“That’s a level of sophistication and business rigor that was mastered in the telecom industry, and we’re making it accessible to technology companies that are shifting to anything as a service models,” said Gabe Young, goTransverse’s EVP of alliance and partner programs.
Launched in 2008, goTransverse’s solution provides businesses with cost-effective methods of adding flexible pricing and smart billing systems onto the backend operations of companies in industries ranging from IoT and cloud apps to media and entertainment organizations, legacy telecom companies and more.
“We’re applying that industry domain expertise that we have, we’re creating an unbelievable platform to deliver our solution on, and then we’re applying a set of technologies that are turning the economy upside down in favor of the customer,” said Young.
With more than 30 public customers, goTransverse's 100-person team includes 60 local employees who have collectively contributed to 100 percent year-over-year growth.
Young credits their fast growth to the business demands of wanting to reach more customers across more revenue-making opportunities.
"For a long time, there has been an economy that was all about you buy widgets from me and I send it to you, and we’re done,” said Young. “That’s the end of our relationship. Now, there is a huge appetite to say, ‘I don’t want to be one and done with my customers. I want to have a level of customer intimacy that is radical and brand new in my industry.'"
To foster these opportunities, goTransverse’s platform supports all sorts of consumer habits, adding various layers of buyer interactions to accommodate for people who purchase regularly, sparingly, inconsistently or frequently.
“Anything that you can quantify we can monetize,” said Young.
The company is pacing for another huge year, Young said, and has recently added GE to its roster of clients.
Image provided by Facebook.
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