To better understand how innovative companies are capturing — and leveraging — the voice of the customer, we went behind the scenes with six Austin companies to learn their process for listening to customers, incorporating their feedback and ultimately creating customer-centric cultures.
We stopped by A Cloud Guru’s Austin office to ask some team members what it’s like working for a company with a mission they can adopt as their own.
Elten Logis was unsatisfied with the level of interaction among parents at his children's school. It's hardly an unusual situation: Like others, his work schedule often precluded meeting his fellow-parents, which would have given him peace of mind when his sons visited their new friends’ homes or forgot their class notes at school.
With the success of its executive leadership, Brightpearl brought in experienced fashion retailer, Maurice Helfgott, to chair the board in early 2018. We spoke with Maurice to learn what lured him from fashion to technology, what impresses him about Brightpearl and what he sees on the company’s horizon.