Teams at Blue Acorn iCi

Designs, implements, and optimizes personalized customer journeys and cross-channel campaigns using Adobe Journey Optimizer and Adobe Experience Platform. Translates client objectives into audience strategies, personalization, measurement frameworks, and implementation plans. Configures customer profiles, schemas, datasets, identities, segmentation, and integrations; troubleshoots launches and data-quality issues; and delivers analytics-driven optimization recommendations. The role is client-facing, facilitates workshops, mentors junior staff, and independently manages complex consulting workstreams.

Leads business architecture, transformation strategy, and value realization for complex client engagements. Translates strategic objectives into capabilities, operating models, roadmaps, business cases, and measurable outcomes. Facilitates executive decision-making, aligns cross-functional delivery teams, supports discovery and presales, oversees implementation alignment, and mentors consultants. The role requires extensive experience in business architecture or strategic consulting, strong communication skills, digital technology understanding, and travel of up to 40%.

Designs, configures, validates, and governs cross-channel Adobe Journey Optimizer journeys using real-time events, profiles, segments, decisioning, consent rules, and personalized messaging. Integrates AJO with AEP, RTCDP, CJA, and AEM Assets while validating schemas, identity mappings, audience eligibility, orchestration performance, and downstream analytics. Translates business requirements into technical designs, supports QA and UAT, and documents deployment guides and operational runbooks.