Rare Beauty Brands, Inc.

Rare Beauty is Selena Gomez’s cosmetics and makeup brand, created to challenge unrealistic standards of perfection and encourage self-acceptance. It offers makeup, skincare, and lifestyle products through its own website and retail partners such as Sephora and Ulta Beauty. The company emphasizes individuality, accessible beauty, authenticity, inclusivity, and mental well-being, positioning its products and community around feeling comfortable being yourself.