Teams at Viral Nation

Leads day-to-day client management for influencer marketing programs, from strategy and campaign planning through execution, measurement, and reporting. Manages influencer relationships, budgets, client presentations, cross-functional coordination, disclosure compliance, and account team development. Oversees multiple campaigns across paid and earned channels, supports social content creation, and maintains strong brand relationships while guiding programs through Viral Nation’s proprietary platform.

Leads client services and portfolio strategy for influencer marketing accounts, overseeing revenue growth, forecasting, staffing, proposals, delivery quality, client relationships, risk management, and operational consistency. Develops senior account leaders, drives cross-functional collaboration, improves scalable workflows, and applies AI- and data-first approaches to enhance efficiency, innovation, and client outcomes.

Leads performance marketing strategy for new business and client growth, with paid social as the core focus. Owns performance narratives, integrated pitches, platform partnerships, industry representation, and internal education. Identifies growth opportunities, develops capabilities and case studies, advises on emerging channels and measurement innovations, and partners with strategy, business development, creative, influencer, and client services teams.