Audience Producer, This is Alabama

Audience Producer, This is Alabama

Remote- based position located in Alabama, some travel required

This is Alabama is looking for an Audience Producer to join our team. This person will help us at AL.com, the state’s largest news operation, to find new ways to engage with followers and focus on different storytelling methods that help us share the good in Alabama.

This is Alabama shares stories about the state that don’t often make the national news: Our talented innovators, wonderful food scene, awe-inspiring natural beauty, countless places to visit and the people working to make Alabama a better place to live. We’re one of the largest social brands in the state, with more than 840,000 followers across our social platforms, and we’re looking to grow that audience and reach people on new platforms. We are part of the same team that produces It’s a Southern Thing and People of Alabama.

Our ideal candidate is not only passionate about telling stories in Alabama but also experimenting with new ways to reach audiences. We’re not looking for someone to just maintain the brand’s social pages. We’re looking for someone to bring fresh ideas and suggest new ways of reaching and engaging audiences across different platforms.

The pay rate for this position is $21- $26/hr.

What You’ll Do:

• Find and share content on our social platforms that is appropriate for both the platform and brand.
• Brainstorm with writers and video producers to come up with ideas that will resonate with our audiences.
• Analyze the performance content across This is Alabama’s platforms and identify best practices.
• Constantly be on top of social trends.
• Write and edit short stories.
• Help write a personality-driven weekly newsletter curating good news happening around the state.
• Identify and quickly share trending and breaking content with Alabama connections.
• Monitor conversations and respond to questions and comments from our followers.
• Create relatable social content, heavy emphasis on video and graphics, that sparks discussion about life in Alabama.
• Experiment with polls, Q&As, callouts, AMAs and other engagement tactics for real-time reader interaction.
• Work both individually and collaboratively.
• Regularly support the AL.com social team to share news across AL.com platforms.

The ideal candidate will have:

• Minimum two years' experience managing a social media following, preferably on TikTok and Meta.
• Sound judgment, a solid understanding of grammar and ability to write clean copy.
• Experience using social media management tools and managing a content calendar.
• Experience being behind and in front of the camera is a big plus — we’re looking for someone who is comfortable with potentially being on-screen. 
• Familiarity with major and emerging social media platforms.
• Experience in growing a newsletter audience or a willingness to learn.

This job requires reliable transportation to meet with sources or cover events.

We understand you may not have all the experience or skills listed, but if you have an interest in highlighting the good in Alabama, we’d love to hear from you. This position can be based anywhere in Alabama but will involve occasional travel to work with our Birmingham-based team.