Brand Design Lead

We’re looking for a Brand Design Lead with signage and wayfinding expertise to join our Austin Lifestyle Studio—where we shape experiences across Texas and beyond. Our work spans college football stadiums, MLS venues, hospitality destinations, landmark lifestyle districts, high-rises, and iconic workplace brands. At the heart of our studio is an experience-driven mindset—where brand strategy, storytelling, and spatial design converge to create places people love. 

Your Role

In this role, you are a people and project leader, a creator of strategy, a design thinker, a client advocate and a relationship steward. You are a practice builder, who leverages a diverse portfolio of projects and business acumen to engage in new clients and project work. This role is for a leader who loves to push new ideas, is passionate about design, and gets excited about leading diverse projects and extremely talented creatives.

What You Will Do

Strategic Growth

• Marketing and developing new business on a consistent basis

• Attending, hosting, or speaking at industry events

• Increasing Gensler’s visibility in the marketplace

• Working closely with our marketing team to ensure business development reporting, lead generation, fee development, project

• marketing, proposal writing, and ensuring timely responses

Leadership

• Building the industry’s most creative team of designers

• Enabling the team to reach their individual potential and maintain a positive team environment

• Building staff capabilities through programs that improve individual design skills, technical skills, communication, and project management

• Provide a creative, innovative, and nurturing environment

Team Management

• Representing the interests of the Brand team and ensuring issues are addressed and resolved expeditiously

• Monitoring and evaluating the efficiency and effectiveness of all staff, business, and financial operations within the Dallas Brand team

• Managing and mentoring team members

• Providing direction on initiatives and project focus

• Participating in management meetings, studio meetings, staffing, mentoring, and providing creative direction to design teams

Staff Development

• Working closely with your team to ensure an outstanding experience

• Overseeing hiring, employee work performance, learning, professional development, bonus review, appointment input, and evaluation.

• Inspiring creativity by partnering with design leaders to develop Brand strategies

Projects

• Leading projects and ensuring client satisfaction

• Focusing on project process, service/delivery, work environment, project documentation, and building clients’ trust and loyalty in Gensler

• Where appropriate, acting as the liaison to our clients and becoming the voice of the client guiding project teams

• Collaborating with other office leaders, Practice Area Leaders, team members, and colleagues to promote an inter-disciplinary design approach and philosophy

Your Qualifications

• 15+ years of experience in brand strategy, print design, and environmental graphics

• Bachelors Degree in Fine Arts, Graphic Design, or related field

• Ability to be client-facing and bring in business

• Exceptional design sense with the ability to provide clear, critical design reviews to project teams

• Excellent communication skills and experience as the main point of contact for clients, vendors, consultants, and project teams

• Ability to lead complex, multifaceted projects while exhibiting financial stewardship and adhering to demanding project schedules

• Ability to work closely with design leadership across Gensler to promote an interdisciplinary design philosophy and to facilitate its advancement both inside and outside of the firm

• Desire to develop, motivate, and mentor young design professionals

• Demonstrated success in building, nurturing, and sustaining client relationships

This position is in-person. Successful candidates will be located in the Austin, Texas area. If you’re open to relocating to the area, please apply! Non-local candidates are welcome. U.S. News & World Report’s 2025-2026 study ranks Austin in the top 10 Best Big Cities to Live in the U.S.! 

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Awareness Week,” our offices reflect our people’s diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.

As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.