Lead a field sales team to drive zone sales and aftersales performance across assigned dealerships. Build dealer relationships, coach district managers, execute market growth and retention strategies, oversee digital marketing and inventory performance, ensure dealer compliance and training, and administer contractual and operational standards. Requires frequent travel and strong automotive business acumen.
Description
Field Work Arrangement: This is a field-based position that requires up to 75% travel to dealerships within the assigned territory on a recurring basis. The selected candidate must currently reside within the territory (West New York - Buffalo/Rochester/Pittsburgh) or be willing to relocate to an approved city within the territory within 60 days of the start date.
The Role:
As a Zone Manager, you'll be the driving force behind sales excellence across your zone. You'll lead a high-performing field team, build trusted dealer relationships, and execute strategies that fuel growth, customer satisfaction, and brand loyalty. This role leads a high-performing field team, develops strategic plans to expand dealer market share and profitability, and builds strong dealer relationships. The position requires strong communication, negotiation, and decision-making skills, with significant autonomy. The Zone Manager also oversees support functions including product and technology training, accessories, financial services, business development, and dealer digital marketing strategy.
What You'll Do:
Your Skills & Abilities (Required Qualifications):
What Can Give You a Competitive Advantage (Preferred Qualifications):
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. • The salary range for this role is $140,100 to $186,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as remote; however, the selected candidate must live in an approved city within the assigned territory or be willing to relocate. The candidate will be required to relocate, or already reside in the approved city no later than the timeline provided at offer.
The selected candidate will be required to travel at least 50% or more on a frequent basis.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Field Work Arrangement: This is a field-based position that requires up to 75% travel to dealerships within the assigned territory on a recurring basis. The selected candidate must currently reside within the territory (West New York - Buffalo/Rochester/Pittsburgh) or be willing to relocate to an approved city within the territory within 60 days of the start date.
The Role:
As a Zone Manager, you'll be the driving force behind sales excellence across your zone. You'll lead a high-performing field team, build trusted dealer relationships, and execute strategies that fuel growth, customer satisfaction, and brand loyalty. This role leads a high-performing field team, develops strategic plans to expand dealer market share and profitability, and builds strong dealer relationships. The position requires strong communication, negotiation, and decision-making skills, with significant autonomy. The Zone Manager also oversees support functions including product and technology training, accessories, financial services, business development, and dealer digital marketing strategy.
What You'll Do:
- Drive achievement of Zone Sales and Aftersales performance objectives
- Promote Local Market Association (LMA) alignment and effectiveness through dealer and agency partnership
- Lead communications that supports the brand's business priorities and go-to-market strategies
- Mentor, coach, develop, and elevate District Manager talent
- Champion a business development culture that drives sales growth and aftersales opportunities
- Promote dealer engagement and execution excellence in Tier 3 digital marketing initiatives
- Lead District Manager teams in optimizing inventory performance and turn rates
- Partner with the Accessory Distributor and Installer (ADI) to advance dealer and LMA accessory integration strategies
- Assist in development and implementation of Zone customer retention and conquest strategies
- Hold dealers accountable through disciplined business planning and action plans that drive sales growth
- Oversee the Zone dealer network while managing facility image program execution and compliance
- Champion overall Zone training performance and Sales excellence
- Champion a customer-centric culture that places the customer at the center of every decision and action
- Administer dealer contractual agreements and ensure compliance with performance standards related to retail sales, customer satisfaction, profitability, and working capital
- Ensure effective adoption and utilization of dealership empowerment tools and resources
Your Skills & Abilities (Required Qualifications):
- Bachelor's degree in Business, Sales, Marketing or a related field
- 7+ years of experience in Sales, Marketing, or related fields with a proven track record of driving revenue growth
- 3+ years of experience leading, coaching, and developing a team highly preferred
- Strong automotive industry knowledge and business acumen, which may include sales, aftersales, service operations and customer experience management
- Proficiency in Microsoft Excel, including data analysis, reporting, and visualization tools
- Ability to travel up to 75%
- Must possess and maintain the ability to legally operate a motor vehicle in accordance with the licensing requirements of the states in which work is performed
What Can Give You a Competitive Advantage (Preferred Qualifications):
- Leads through influence, aligning cross-functional teams and dealer partners to shared goals
- Builds trust-based, long-term relationships with dealers and internal stakeholders
- Analyzes complex sales data across district, zone, and regional levels
- Uses data and customer insights to drive market-specific action plans
- Highly organized and adaptable; thrives in fast-paced, evolving environments
- Works independently and effectively manages competing priorities
- Thinks strategically and creatively to drive business results
- Prior experience leading dealer-facing teams preferred
- Navigates conflict constructively and addresses performance gaps directly
- Solves complex business challenges with innovative, practical solutions
- Effectively delegates and prioritizes across multiple districts and dealerships
- Openness to relocate across districts and markets to broaden business knowledge, gain diverse experiences, and support organizational needs
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate. • The salary range for this role is $140,100 to $186,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as remote; however, the selected candidate must live in an approved city within the assigned territory or be willing to relocate. The candidate will be required to relocate, or already reside in the approved city no later than the timeline provided at offer.
The selected candidate will be required to travel at least 50% or more on a frequent basis.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
General Motors Austin, Texas, USA Office
General Motors Austin IT Innovation Center Office



The spirit of boldness, creativity and ambition lives and breathes in the city of Austin, home to one of our innovation centers. Here our IT team members support GM's IT needs in developing web technologies, end-user applications, dealer and factory systems and vehicle technology.
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What you need to know about the Austin Tech Scene
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