Chief Marketing Officer

Ivy Fertility is one of the nation's leading fertility and reproductive health platforms, operating a growing network of clinics across the United States. The organization combines clinical excellence with a patient-first model of care, supporting individuals and families through every stage of their fertility journey. Backed by InTandem Capital Partners, the company is entering its next phase of growth — deepening its brand presence domestically while continuing its selective expansion into international markets. We are looking for a full time, Chief Marketing Officer to join our team! 

The Chief Marketing Officer leads the marketing and patient-acquisition strategy for a national multi-clinic fertility practice. This is a growth and revenue role with a high-visibility seat on the executive leadership team, reporting directly to the CEO and partnering closely with the Board, clinical leadership, physicians, M&A, People, and Legal/Compliance teams. The CMO owns the top of the patient funnel — local market awareness, lead generation, conversion to consult, referring-physician relationships and regional reputation - and is measured on volume, cost-efficiency, and service-line mix, online reputation - not just brand metrics. The ideal candidate blends healthcare/patient-acquisition marketing and sales expertise with rigorous, data-driven performance management. This is a remote position and will require travel to satellite clinics as needed.

Key Responsibilities:

• Manage and optimize a multi-million dollar marketing budget across paid media, social media, agencies, MarTech stack, and events/sponsorships for multiple brands

• Own the patient acquisition funnel end-to-end: awareness → website visit → lead → scheduled consult → new-patient start.

• Build and execute an integrated marketing strategy across digital (SEO/SEM/website, paid social, programmatic), content, referral marketing (REI-to-OB/GYN and other physician channels), CRM/lifecycle marketing, and local/regional demand-generation campaigns across all markets.

• Lead physician and clinic-level marketing (provider bios, “meet the doctor” content, individual physician digital presence) to support both patient-direct and referral growth.

• Partner with Operations and Clinic Directors to align marketing-driven demand with clinic capacity/scheduling capacity by location.

• Build and manage a marketing analytics function: attribution modeling, CRM reporting, cost-per-acquisition by channel and by service line (IVF, egg freezing, donor/surrogacy, male fertility, etc.).

• Ensure all marketing content complies with HIPAA, FTC advertising guidance, ASRM/SART guidelines, and state-specific healthcare advertising regulations.

• Hire, develop, and manage the internal sales and marketing team and manage relationships with external agencies/vendors.

• Other duties as assgined.

Measurable Goals and KPIs (Year One)

1. Patient Acquisition & Funnel Performance

• Increase new-patient consult volume year-over-year, measured monthly against a rolling baseline.
• Achieve and maintain a lead-to-consult conversion rate (benchmark, then improve quarter over quarter).
• Reduce average cost-per-scheduled-consult (CPA), by channel.
• Reduce cost-per-new-patient-start.
• Grow marketing-sourced revenue (vs. referral/organic-sourced revenue) of total new-patient revenue, tracked by attribution model.

2. Digital Channel Performance

• Grow organic search visibility: increase organic sessions and improve first-page rankings for priority keyword clusters (e.g., “IVF near me,” “egg freezing cost,” city + fertility clinic).
• Maintain paid media efficiency: keep blended CPA and improve paid-channel ROAS.
• Grow qualified marketing leads (MQLs) year-over-year.
• Improve organic website conversion rate (visit → lead form/call).
• Grow CRM email/SMS nurture engagement: open rate, click rate, and “not-yet-ready” leads converted to consult 

3. Referral & Physician Channel Growth

• Create and manage marketing campaigns and motivate field sales force to increase new-patient volume from physician referrals (OB/GYNs, urologists, PCPs) year-over-year.
• Increase the number of actively referring physicians-new practices/providers per year.
• Launch and maintain a referring-provider communication program (newsletter, liaison visits, CME events) referring-provider engagement/open rate.

4. Content & Patient Experience

• Increase regional branded search volume
• Partner with local practice leaders to ensure 90% or better call answer rate

5. Multi-Site & Service-Line Mix

• Achieve new-patient-start targets at each clinic location relative to available appointment/patient capacity
• Grow revenue mix in strategically prioritized service lines (e.g., egg freezing, donor programs), measured independently from core IVF/retrieval volume

6. Budget & Operational Efficiency

• Deliver against approved marketing budget, with monthly budget-to-actual reporting.
• Present a monthly marketing performance dashboard to the CEO/Board with attribution, CPA by channel and by clinic, funnel conversion rates, and ROI by campaign.
• Reduce reliance on any single acquisition channel and prioritize total pipeline, to prioritized channels to improve ROI.

Qualifications:

• Minimum 15+ years of marketing leadership experience driving enterprise growth at scale - with at least 10+ years in healthcare, fertility, aesthetics, dental, or another high-consideration/emotionally sensitive, consumer-direct medical category.
• A powerful combination of executive business acumen, creative vision, and deep technical data skills.
• Proven track record owning a patient/consumer acquisition funnel with revenue and volume accountability, not just brand awareness metrics.
• Strong command of digital performance marketing (SEO, SEM, paid social, marketing automation/CRM) and of measurement/attribution.
• Experience managing multi-location marketing strategy and budget across geographically distinct markets.
• Familiarity with healthcare marketing compliance (HIPAA, FTC, state advertising rules) and ideally ASRM/SART awareness.
• Experience with physician referral marketing and/or B2B partnerships with employers or fertility benefit platforms is a strong plus.
• Team leadership experience motivating internal staff and managing external agencies.
• Bachelor's degree required

We offer a competitive compensation package, including a performance bonus tied to defined KPIs and measurable goals and paid annually. Employees also receive a comprehensive benefits package designed to support their health, well-being, and long-term success. We are committed to providing a rewarding environment where strong performance is recognized and valued.

Ivy Fertility is an equal opportunity employer. Employment decisions are based on merit, qualifications, performance, and business needs. Ivy Fertility does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, sex, sexual orientation, gender identity or expression, veteran status, or any other status protected by applicable federal, state, or local law.