Client CFO (DTC and CPG) : Restructuring & Turnarounds

Role: Client CFO (Restructuring & Turnarounds)

Role: Remote, US based

ABOUT

We’re building a new kind of firm, one that brings together McKinsey-grade strategy, Big 4-grade rigor, and founder-grade hustle.

Our mission: To empower founders to lead with clarity, scale with discipline, and create meaningful value for all stakeholders.

We advise consumer and retail brands from startup to scale to M&A. Our team blends top-tier consulting strategy with hands-on execution to help founder-led brands grow with confidence, navigate complexity, and build enterprise value.

ROLE

We're hiring a full-time Client CFO with expertise in restructuring and turnarounds within the consumer products to serve as a fractional CFO to a focused portfolio of brands that are facing liquidity pressure, distress, or the need for a turnaround. This is a high-stakes, high-trust leadership role.

You will lead financial strategy, restructuring execution, and crisis-grade FP&A for a small number of brands at a time, owning cash management, creditor and lender relationships, and the hard calls that come with stabilizing a business under pressure. Beyond that, we want someone who brings order to chaos: someone who builds the systems, cadence, and clarity a company needs when the stakes are highest.

1. Lead Client Finance in Distress (Fractional CFO)

• Serve as Client CFO (fractional) for a concentrated portfolio of 2-3 clients navigating restructuring, turnaround, or special situations

• Own cash management, 13-week cash flow forecasting, and liquidity runway with daily/weekly precision

• Act as a steady, strategic partner to founders, CEOs, boards, and investors when trust and clarity matter most

• Manage lender, creditor, landlord, vendor, and investor relationships with composure and credibility, including forbearance and workout discussions

2. Own Restructuring Strategy and Financial Clarity

• Build and maintain dynamic cash flow, scenario, and downside models to support real-time decision-making

• Lead cost restructuring, working capital optimization, and margin triage across the business

• Build KPI and early-warning dashboards so leadership sees problems before they become crises

• Partner with internal accounting to ensure reporting integrity holds up under scrutiny (lenders, boards, potential buyers)

3. Special Situations Advisory + Capital Markets Support

• Advise clients on out-of-court restructuring, debt renegotiation, bridge financing, and capital triage

• Own creditor packs, lender presentations, and act as "deal-time CFO" for recapitalizations, wind-downs, or distressed M&A

• Support board material prep and investor communications during periods of heightened scrutiny

• Provide clear decision frameworks to help founders navigate runway, burn, and existential tradeoffs

4. Workflow, Systems, and Judgment Under Pressure

• Templatize the tools of the trade - cash flow models, creditor waterfalls, scenario trackers - so they can be stood up fast for any new client

• Lean towards being AI-native and actively use Claude and LLMs to move faster without sacrificing rigor

• Document playbooks for special situations engagements and improve how the firm delivers under time pressure

QUALIFICATIONS

• Strong experience in finance leadership roles, with direct experience in restructuring, turnarounds, or distressed situations (required)

• Past experience in a multi-client or portfolio CFO role (required)

• Deep understanding of consumer business models (DTC, retail, omnichannel, wholesale)

• Hands-on experience building and living inside 13-week cash flow models, and managing through liquidity constraints

• Direct experience negotiating with lenders, creditors, or landlords, and supporting workout or forbearance processes

• Strong FP&A and modeling skills, including multi-year 3-statement modeling and downside scenario planning

• Experience with accounting systems (QBO, NetSuite)

• Ability to stay calm, synthesize complex and incomplete data, and communicate hard truths with confidence

• Experience working directly with executive teams and boards under pressure

• Comfortable managing 2-3 concentrated client relationships simultaneously in a fast-moving, high-stakes environment

• Thrives in a lean, high-performance, distributed team, and doesn't rattle easily

WHAT YOU'LL LOVE

• High-stakes, high-trust role where your judgment directly determines outcomes for founders and their teams

• Small, elite team where your work is the difference between a save and a shutdown

• Remote-first culture with deep collaboration and zero bureaucracy

• A fast-growing firm that rewards performance, not pedigree

• High comp upside based on book of business production