About the company
Our client is a software company.
The role
Raydar is recruiting for this role on behalf of our client. Lead full-funnel marketing as a hands-on player-coach, combining team integration, rigorous experimentation, and accountable budget decisions. This is a confidential search; additional company details require an NDA.
What you'll do
- Own acquisition, SEO, lifecycle marketing, content, partnerships, and conversion programs.
- Integrate marketing functions and rebuild workflows around effective tools.
- Create and measure referral, reactivation, and cross-sell growth loops.
- Build attribution and customer-acquisition reporting that supports business decisions.
- Run disciplined experiments across campaigns, landing pages, and lifecycle experiences.
- Manage budgets, customer segmentation, and channel investment decisions.
Requirements
What we're looking for
- 3 to 10 years of relevant growth marketing experience.
- Full-funnel demand generation experience for web-based, self-service platforms.
- Ownership of marketing analytics and budgets, including customer acquisition and marginal acquisition costs.
- Knowledge of holdout tests, causal analysis, and statistical significance.
- Experience building measurable growth loops and executing work directly.
- U.S. residence and willingness to follow a confidential search process; no specific degree is required.
Bonus points
- Experience serving schools, education buyers, or nonprofit organizations.
- Small-team leadership or marketing consolidation experience.
- Experience applying AI tools to marketing workflows.
Benefits
Compensation and benefits
- Base salary: USD 175,000 to 205,000 per year.
Location and work model
- Remote within the United States, with occasional in-person meetings near Dallas or Philadelphia.
- Visa sponsorship and transfers are not supported.
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