Content Marketing Lead - Industry Verticals

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Team & Role:

Be part of the team redefining how Logitech wins in high-growth vertical industries. As a Content Marketing Lead on the Verticals Business Accelerator team, you’ll bring innovative technology solutions to life through compelling, industry-specific storytelling that resonates with IT leaders across education, government, and healthcare. This is a high-impact role at the intersection of strategy and storytelling—where you’ll translate product capabilities into clear, differentiated use cases, shape how Logitech shows up in key verticals, and partner across teams to deliver cohesive, high-impact marketing initiatives on a global scale.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share in our passion for Equality and Environment. These are the behaviors you’ll need for success at Logitech. In this role your key responsibilities will be:              

Content Development & Execution

• Develop and produce key marketing assets (presentations, articles, thought leaders, webinars, case studies, product datasheets / solutions guides, web pages, emails, and videos)

• Create clear briefs and work closely with internal teams and external agencies to ensure deliverables meet objectives

• Ensure all content is delivered on time, aligned to campaign needs, and meets brand standards

• Optimize content for discoverability and performance, ensuring alignment with SEO best practices and emerging LLM/AE optimization (LLMO) strategies to maximize visibility and impact across search and AI-driven experiences

Editorial Ownership (AI + Human Content)

• Act as the primary editor across vertical content, refining messaging for clarity, accuracy, and impact

• Review and elevate AI-generated writing, transforming drafts into polished, audience-ready materials

• Ensure consistency in tone, voice, and messaging across all assets

Vertical Storytelling & Use Case Development

• Translate product features and capabilities into clear, compelling use cases for Education, Government, and Healthcare audiences

• Adapt messaging to reflect real-world applications and industry-specific terminology

• Ensure content resonates with IT decision-makers and aligns to vertical priorities

Video & Multimedia Execution

• Script and storyboard video assets and partner with production teams to ensure high-quality execution

• Review and provide feedback on video and multimedia deliverables to ensure alignment with messaging

Content Adaptation & Localization

• Repurpose existing product and thought leadership content into vertical-specific versions

• Partner with teams to ensure content is accurate, relevant, and appropriately tailored for each audience

Project Management & Coordination

• Manage the editorial calendar and coordinate content development across stakeholders

• Track progress, follow up on deliverables, and ensure timelines are met

• Partner with internal teams and agencies to keep projects moving forward

Partnerships

• Support partner-driven content initiatives, collaborating on development and execution

Performance Tracking

• Monitor content and campaign performance (KPIs) and make adjustments to improve effectiveness 

Key Qualifications: 

• Strong B2B content marketing experience in the technology sector

• Experience marketing to IT decision-makers in Government, Healthcare, and/or Education (K-12 or Higher Ed)

• Strong writing, editing, and storytelling skills, with the ability to translate complex solutions into clear use cases

• Experience shaping and refining content across formats (written, video, digital)

• Familiarity with AI-assisted content workflows and ability to elevate AI-generated outputs

• Strong collaboration skills across cross-functional teams and external partners

• Highly organized with strong project management capabilities

• Analytical mindset with the ability to measure and optimize content performance

• Creative problem solver with an entrepreneurial mindset

• Track record of delivering impactful marketing results

• Willingness to travel up to 15%

• Bachelor’s degree preferred or equivalent industry experience

#LI-CT1

#LI-Remote

This position offers an annual base salary typically

between $ 90K and $ 190K dependent on location and experience.  In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.