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At Signpost, we’re on a mission to reshape how home service businesses run their day-to-day. For most pros, communication and back-office work get in the way of actually doing the job — leading to missed opportunities and stalled growth.
We help home service providers stay responsive, organized, and connected with their customers, so they can focus on the work that matters.
We’re looking for a Content Marketing Manager who can turn our mission, customer insights, and product strengths into compelling content that drives demand, builds trust, and positions Signpost as the go-to communications and operations partner for home service pros.
Who You Are- A strategic storyteller who can produce clear, compelling content across the entire funnel.
- Someone who understands how to craft narratives that attract, educate, and convert busy home service pros.
- A creator who’s equally comfortable writing, editing, planning, and optimizing.
- A cross-functional partner who loves collaborating with Product, Sales, and CS to turn insights into high-impact content.
- A builder who can help shape a scalable content engine inside a fast-moving, growing company.
- Own the end-to-end content strategy across blog, website, email, social, ads, webinars, and downloadable resources.
- Produce full-funnel content that supports awareness, conversion, and customer activation.
- Collaborate with product to create messaging and content for product launches, campaigns, and new initiatives.
- Build SEO-driven content that grows organic reach and brings in qualified traffic.
- Content Marketing: 5+ years in SaaS companies or a similar fast-paced environment.
- Full-Funnel Content Creation: Blogs, landing pages, guides, scripts, email, and social.
- SEO & Organic Growth: Keyword research, search intent, and on-page optimization.
- Industry Familiarity: Experience with SMB, home services, martech, or communications tools is a plus.
- Startup Mentality: Comfortable iterating quickly and building structure as you go.
- Cross-Functional Collaboration: Proven ability to partner effectively with Product, Sales, and CS.
Signpost Austin, Texas, USA Office
Signpost Signpost Austin Office
3300 N Interstate 35, STE 700, Austin, TX, United States, 78705
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
