About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
We’re seeking freelance Conversion Rate Optimization (CRO) Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.
Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile. Contract engagements typically range from 10–40 hours per week.
Responsibilities
Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement
Develop and execute A/B and multivariate testing programs
Create testing roadmaps aligned to business goals and hypotheses
Partner with design, product, and engineering teams to implement experiments
Optimize landing pages, product pages, and key conversion flows
Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences
Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions
Report on test results and translate findings into actionable recommendations
Requirements
Strong foundation in CRO, experimentation, and user behavior analysis
Experience designing and executing A/B or multivariate tests
Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)
Ability to form hypotheses and prioritize tests based on potential impact
Understanding of UX/UI principles and their impact on conversion
Strong analytical skills and attention to detail
Ability to communicate results and insights clearly to stakeholders
Comfort working across different industries, products, and customer journeys
Nice to Have
Experience with personalization and dynamic content strategies
Familiarity with statistical significance and experiment design
Experience in high-growth startup environments
Experience supporting both strategic planning and hands-on execution
Right Side Up Austin, Texas, USA Office
Austin, TX , United States
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