Conversion Rate Optimization (CRO) Lead

About Winona:

Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the role:

We’re looking for a data-driven, creative, and technically savvy CRO Lead to own our end-to-end optimization strategy. You’ll be responsible for increasing conversion rates across our digital properties by identifying opportunities, designing experiments, and implementing winning experiences.

As a generalist, you’ll balance strategic planning with hands-on execution — from research and hypothesis creation to test deployment and post-test analysis.

Responsibilities:

• Own the CRO roadmap — plan, prioritize, and execute a continuous cycle of experimentation aligned with growth goals.

• Design and run A/B and multivariate tests using Optimizely (required), ensuring accurate implementation, tracking, and statistical validity.

• Analyze quantitative and qualitative data (GA4, Hotjar, surveys, etc.) to identify conversion bottlenecks and new opportunities.

• Develop test hypotheses informed by data insights, behavioral psychology, and UX best practices.

• Collaborate cross-functionally with design, engineering, product, and marketing teams to implement test variations and roll out winning experiences.

• Report on results — summarize test performance, learnings, and next steps for leadership and stakeholders.

• Maintain tracking and experimentation infrastructure, ensuring reliable analytics and clean data.

• Champion a culture of experimentation across the organization, promoting evidence-based decision-making.

Requirements:

• 3+ years of hands-on CRO experience, ideally in a fast-moving SaaS, e-commerce, or growth-focused organization.

• Expertise with Optimizely (mandatory) — including test setup, QA, targeting, and result interpretation.

• Proficiency with web analytics and behavioral insight tools (GA4, Looker, Hotjar, VWO, Mixpanel, etc.).

• Strong understanding of A/B testing methodology, statistics, and data interpretation.

• Ability to balance creative problem-solving with analytical rigor.

• Familiarity with HTML, CSS, and JavaScript sufficient to collaborate with developers or implement light test changes.

• Excellent written and verbal communication skills; able to present findings clearly to both technical and non-technical audiences.

• Curiosity, empathy for users, and a relentless drive to improve performance.

What’s in it for you?

As full-time member of our team, you’ll enjoy:

• Flexible hours

• Work wherever you choose

• Fun and casual work environment

• Employee engagement activities and virtual gatherings

• We are a diverse, global team! 🌍

This company is affiliated for recruitment efforts. Each entity maintains operational independence, and no personal data is shared between them except as necessary for coordinated recruitment activities. Both teams are committed to protecting applicant privacy and ensuring a respectful, transparent hiring process.

Equal Employment Opportunity

Winona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.