Director of AI GTM Innovation - Remote

About WorkSpan

The next era of growth is being driven by business interoperability. Cloud, genAI, solutions combining services and software- more and more, companies outpace their competition not just through building superior products, but by creating stronger partnerships, paths to market, and better business models for winning together. Cloud providers, service providers, tech partners and resellers are teaming up to win more deals together through co-selling.
WorkSpan is building the world’s largest, trusted co-selling network.
WorkSpan already has seven of the world’s ten largest partner ecosystems on our platform and $50B of customer pipeline under active management. AWS, Google, Microsoft, MongoDB, PagerDuty, Databricks and dozens of others trust WorkSpan to accelerate and amplify their ecosystem strategies.
With a $30M series C and backing from world class investors Insight Partners, Mayfield, and M12, WorkSpan is poised to drive the future of B2B. Come be a part of it.
Join our team for the opportunity to:
●    Own your results and make a tangible impact on the business
●    Develop a deep understanding of GTM working closely with leadership across sales & marketing
●    Work with driven, passionate people every day
●    Be a part of an ambitious, supportive team on a mission

Role Overview: We're seeking a strategic leader who will build and manage the AI infrastructure that powers our entire go-to-market organization. You'll be the AI architect enabling sales, marketing, and customer success teams to leverage artificial intelligence for better targeting, prospecting, segmentation, and customer engagement - while they focus on execution.

Key Responsibilities:

AI Infrastructure & Platform Strategy

●     Design and maintain the AI technology stack that supports GTM functions across lead generation, customer segmentation, and territory optimization

●     Evaluate, implement, and integrate AI tools and platforms that solve specific business problems for sales, marketing, and customer success teams

●     Establish data pipelines and AI model governance to ensure reliable, scalable AI-powered insights and automation

GTM AI Enablement & Support

●     Partner with sales leadership to build AI-supported ideal customer profiles and territory mapping that optimize rep productivity

●     Work with marketing to implement AI-driven market segmentation, lead scoring, and personalized nurture campaign strategies

●     Collaborate with customer success to develop AI-powered customer health monitoring, expansion identification, and retention strategies

●     Provide ongoing AI tool training, troubleshooting, and optimization support to ensure teams maximize AI capabilities

Cross-Functional AI Strategy

●     Serve as the AI subject matter expert, translating business requirements into AI solutions and measuring ROI of AI implementations

●     Maintain competitive intelligence on AI tools and emerging technologies that could benefit GTM operations

●     Establish AI performance metrics and continuously optimize AI models and workflows based on business outcomes

Required Experience:

●     5+ years in revenue operations, sales operations, or marketing operations with recent AI implementation experience

●     Strong technical background with hands-on experience deploying AI tools in GTM environments

●     Proven ability to translate business needs into technical requirements and manage vendor relationships

●     Experience with data analysis, model performance evaluation, and change management for technology adoption