Content Lead - Kraken Pro

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. We offer spot trading, margin, futures, staking, and OTC services, built for individual investors and institutions alike.

Kraken Pro is where serious traders work. Tight spreads, deep books, an API people actually build on. Our audience is skeptical, technical, and quick to tune out anything that feels like marketing, so our content has to earn its attention.

We're looking for a Content Lead who can write the script, nail the headline, and shape the email in the same week. This is a broad, hands-on role across Kraken Pro: organic posts, organic and paid video, campaign copy, and email. You'll set the voice for how we talk to traders and make sure everything we put out sounds like it was made by people who trade.

• Write for every format. Scripts for organic and paid video, copy for organic posts, and the occasional longer piece when an idea needs room.

• Own the idea, not just the words. Turn a brief into a concept traders would actually watch or read, then carry it through to the final cut or the send button.

• Run campaign copy end to end. Headlines, ad copy, landing pages, and email campaigns, from product launches to trader lifecycle journeys.

• Translate the Kraken Pro voice into words and dialogue. Sharp, credible, never salesy. Make order types, funding rates, and liquidity clear without dumbing them down.

• Move at market speed. Turn around reactive content for volatility, listings, and launches, with clear sign-off so speed never costs accuracy.

• Partner across the business. Work with Social, Community, Video, Design, Product, and Marketing, plus the traders and product experts who know the platform best.

• Increase and improve output by actively integrating AI wherever it helps. Ideation, drafts, repurposing. Faster output, same voice.

• Learn from the numbers. Track what gets watched, opened, clicked, and converted. Double down on what works and drop what doesn't.

• Ship responsibly. Work with Legal and Compliance so everything we publish is accurate and compliant across regions.

• Receipts. A portfolio of scripts, campaigns, and emails that performed. We care more about what the work did than who it was for.

• 4+ years in content, copywriting, or social-first marketing in fintech, crypto, or trading, and comfortable owning the work end to end.

• You speak market. Funding rates, order types, liquidity, volatility. You can make them watchable and readable without dumbing them down.

• Range. You know a punchy video hook, a scroll-stopping post, and a high-performing email are different crafts, and you can do all three well.

• A campaign brain. You can go from brief to concept to execution, and explain why an idea works in two sentences.

• Channel fluency. You know how YouTube, X, TikTok, Instagram, LinkedIn, and the inbox each reward content, and you write for them, not around them.

• Speed and judgment. Markets don't wait. You know when something can ship now and when it needs a second pair of eyes.

• High AI competency. You use it to move faster and make better work, not just more of it.

• Thick skin. You've made content for traders who are quick to call out anything that feels like marketing.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

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