Creative Development Head

As the Creative Development Head at Ready Set, you will be the driving force behind our creative testing frameworks, translating media buying and client experience needs into actionable insights. 

You will lead the charge in building a culture of data-driven creativity, ensuring that every project is guided by an understanding of audience behavior, algorithm trends, and client KPIs. You will be constantly updating and redefining the way we are doing Creative Strategy in a dynamic environment with new technologies and challenges appearing all the time.

This is a role for a leader with self-direction and the initiative to not only interpret complex data but also train and inspire a performance-driven creative team, giving them the tools and insights they need to produce high-impact work in an ever-changing digital landscape.

Your success will be measured by your ability to create a clear strategic roadmap, collaborating with other teams to unlock any necessary way of producing creative assets to meet client’s performance goals, consistently achieving an optimal speed of learning. 

Strategic Frameworks & Data Analysis

• Design, build, and refine creative testing frameworks that let Creative Strategists work in agile and scalable testing roadmaps. 
• Collaborate with the Media Buying and Client Experience team to make sure requirements are translated into clear, data-informed guidelines for creative briefs and strategic plans.
• Lead a team that is constantly analyzing performance data to identify trends, human behaviors, and global events that can be turned into creative prompts.
• Collaborate with the Insights, BI and Tech team in the maintenance and optimization of the performance knowledge libraries to inform creative decisions.

Creative & Team Leadership

• Provide a data-driven "safe space" for creative teams to experiment and explore new ideas aligned with market trends and algorithm shifts.
• Mentor and train the team to help them unlock their full potential and build the skills needed to produce high-level creative assets.
• Keep the team accountable for ad performance, as well as efficiency in the communications within each team.
• Collaborate with all operational teams to make sure information, goals and strategies are shared and aligned to achieve an optimal speed of learning.
• Create clear roadmaps and playbooks that empower the team to implement new strategies and hypotheses instantly.
• Make sure that performance goals are shared across all teams and execution is aligned to gain maximum efficiency in speed of learning.

Performance & Insight Generation

• Constantly monitor and analyze the performance of creative assets across various platforms to understand what is working and why.
• Build hypotheses and testing strategies that lead to logarithmic growth in our learning and insights company-wide.
• Squeeze new creative insights out of both new and old data sets, continuously finding new ways to understand information.
• Ensure that testing mixes are optimized to nurture good results with current algorithms and campaign settings.

Core Skills

• A strong, data-driven mindset with a passion for understanding human behavior through quantitative analysis.
• Proven experience in building and implementing creative testing strategies and frameworks.
• Deep understanding of digital marketing algorithms, particularly in paid media and social platforms.
• Excellent analytical skills with the ability to turn complex data into clear, actionable creative strategies.
• Strong leadership skills with the ability to mentor, inspire, and guide creative teams.
• A drive for efficiency and the ability to build trusting relationships along different teams

Bonus

• Experience in Media Buying.
• Background in marketing, advertising, or a creative agency environment.
• Knowledge of emerging technologies and their impact on content and media.
  

Your work will directly shape the creative output and strategic direction of Ready Set. You will be the bridge between raw data and creative execution, helping our teams produce work that is not only beautiful but also highly effective. Your insights will empower us to stay ahead of market trends, giving our clients a distinct competitive advantage and solidifying our reputation as a leader in data-driven creative solutions.

• A hyper-growth startup environment where your work has a real impact on the company.
• Consistent clarity and context from management, who are accessible to everyone.
• 100% remote work, collaborating with a talented team distributed across the globe. 
• Competitive salary 
• Unlimited paid time off
• Health, Dental & Vision coverage
• 401k
• Budget for office equipment
• Others