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Job Summary & Responsibilities
Strengthening and empowering all of the communities we serve.
Advance Local is looking for a Data Solutions Marketing Strategist to join our fast-growing Data team. In this role, you’ll develop and execute marketing initiatives that position our data products and analytics solutions effectively in the marketplace. With a strong understanding of brand positioning and content creation, this position collaborates with cross-functional teams to drive engagement and support sales efforts.
Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $75,000 - $85,000 per year. Additional incentives bring total potential compensation to $90,000 - $102,000.
This is a fully remote position.
What you’ll be doing:
- Develop and execute marketing strategies for data products, ensuring alignment with business objectives and market trends.
- Manage brand positioning within the data and analytics space to strengthen market presence and differentiation.
- Create compelling content to showcase platform capabilities, insights, and value propositions across multiple channels.
- Oversee integrated marketing campaigns across digital, emails, and paid channels, ensuring alignment with product positioning and business objectives.
- Manage marketing operations – including content calendar planning, CRM maintenance, and lead handoff processes – to ensure seamless campaign execution and strong alignment between Marketing and Sales.
- Collaborate with Sales and Audience Strategy teams to craft messaging that resonates with target audiences.
- Support the sales team by developing marketing collateral, pitch decks, and other resources to drive client engagement and conversions.
- Conduct competitive market analysis to identify emerging trends, benchmark performance, and inform strategic positioning.
- Develop and maintain marketing performance dashboards to track KPIs, optimize campaigns, and provide actionable insights to leadership.
- Collaborate with product and sales teams to align marketing strategies with product launches and revenue goals.
Our ideal candidate will have the following:
- Bachelor’s degree in marketing, communications, business, or related field or a combination of education and experience
- Minimum two years’ experience in marketing strategy, preferably in technology, data, or analytics sectors
- Strong understanding of marketing principles and brand management
- Excellent written and verbal communication skills
- Proficiency in content creation and digital marketing tools
- Ability to analyze market trends and translate insights into actionable strategies
- Experience working with data-driven products or SaaS platforms
- Familiarity with marketing automation tools
- Creative thinker with strong problem-solving abilities
- Collaborative mindset and ability to work across teams
- Detail-oriented with strong organizational skills
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
