Lead implementation, enhancement, and QA of digital analytics and tag management solutions (primarily Adobe). Design data layers, implement marketing pixels, configure tracking, validate analytics, support Adobe Target integrations, and consult with stakeholders on requirements and strategy.
Digital Analytics Implementation • Lead Adobe Analytics implementation, enhancement, and optimization efforts • Configure and validate eVars, props, events, classifications, marketing channels, and attribution framewo Tag Management & Data Collection • Design, implement, and maintain solutions within Adobe Experience Platform Data Collection • Develop and maintain Google Tag Manager containers and supporting assets Marketing Pixel Implementation • Implement and maintain advertising and marketing technology pixels • Configure and validate conversion tracking across media platforms • Deploy and troubleshoot: Data Layer & Measurement Architecture • Translate business requirements into technical tracking specifications • Define and validate website data layer requirements Quality Assurance & Validation • Perform end-to-end analytics and tag implementation QA • Validate tags, triggers, variables, pixels, and event collection Adobe Target & Experience Optimization Support • Support Adobe Target integration initiatives Client Consulting & Stakeholder Engagement • Gather business and technical requirements from stakeholders • Facilitate analytics strategy and implementation workshops Required Qualifications • Bachelor’s degree in Marketing, Analytics, Computer Science, Information Systems, or related field • 5+ years of hands-on digital analytics implementation experience • Expert-level experience with Adobe Analytics • Advanced experience with Adobe Experience Platform Data Collection Preferred Qualifications • Adobe Customer Journey Analytics (CJA) • Adobe Experience Platform (AEP) • Adobe Target • Google Analytics 4 • Adobe Web SDK • Consent management platform experience s ________________________________________
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What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center

