Digital Content Producer, KXXV

Are you a digital journalist ready to shape how Central Texas experiences the news? KXXV, the E.W. Scripps ABC affiliate in Waco, is seeking a creative and detail-oriented Digital Content Producer who will craft compelling content across multiple platforms. This role offers an exciting opportunity to be at the forefront of digital journalism, turning breaking news and enterprise stories into engaging content that connects with our community.

• Turn breaking news, enterprise stories, press releases, third party sources, or news tips into unique articles on the web, including but not limited to headlines, thumbnails, short news alerts and teases, interactive embedded elements, outside links, maps, slideshows and custom modules.

• Post articles to social media to drive engagement and web clicks.

• Cut video and assign engaging metadata for YouTube, website, app, OTT and third-party services.

• Build and monitor livestreams to various platforms.

• Edit platform-specific social media graphics to showcase storytelling.

• Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online with attention to grammatical detail.

• Actively collaborate with editorial and technical staff to migrate content to media platforms, including video, audio, vertical video, still photos and graphics.

• Build out special sections and site features to enhance coverage and increase user engagement.

• Update and interact with fans/followers on social media.

• Optimize the user experience by tracking live web metrics and user experience best practices.

• Apply Search Engine Optimization (SEO) best practices to every piece of content.

• Perform other duties as assigned.

• BS/BA in related discipline preferred or equivalent years of experience

• Generally 3+ years of experience in related field preferred

• Driving is not required for this position

• Proven writing skills, including strong grammar and attention to detail, developed from working for a professional or student news organization

• Skilled with content management systems, video editing, image editing and social networking

• Must have a strong desire to focus on web-based content

• Strong relationship building skills that are essential to newsroom collaboration, along with creativity and ability to handle deadlines and multi-tasking

• Must have working knowledge of how to use and update social media platforms

• Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website

• Must have demonstrated experience with creative video editing for social and web platforms with a knowledge of video editing software

Waco, Texas offers an exciting blend of rich history, vibrant culture, and modern amenities in the heart of Central Texas. Home to Baylor University, Waco has transformed into a destination city known for its entrepreneurial spirit and community pride. The city gained national attention as the home of Magnolia Market at the Silos, created by Chip and Joanna Gaines, which has helped revitalize downtown Waco into a thriving hub of local shops, restaurants, and entertainment venues.

Located along the scenic Brazos River, Waco offers abundant outdoor recreation including the popular Waco Suspension Bridge, Cameron Park's 400+ acres of trails, and the Waco Mammoth National Monument. The city's central location puts you within easy driving distance of Dallas, Austin, and Houston, while maintaining an affordable cost of living and welcoming small-city atmosphere. With a growing food scene, cultural attractions like the Dr Pepper Museum and Texas Ranger Hall of Fame, and year-round sunshine, Waco provides an exceptional quality of life for those seeking both career growth and community connection.

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SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. 

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.