Digital Content Strategist

Role Summary:

Do you want to be on the frontline of NXP’s digital transformation and content strategy?

• Are you excited by the ever-evolving dynamics of core technologies in the Semiconductor Industry?
• Do you have a proven track record of successfully delivering of strategic, complex content programs and digital journeys?
• Do you excel in collaboration with sales, marketing, and corporate stakeholders?
• Are you energized by operating in a global context in a fast-paced company?
   

In this exciting role, you will be is responsible for developing and executing comprehensive content strategies that align customer journey with NXP business objectives for key personas in the semiconductor industry audience.

You will be responsible for developing and driving content strategies based on research into the target markets and segments, leading/facilitating the creation of compelling, high-quality, engaging, accurate, informative content fit to core strategies, information architecture and digital journey, first and foremost for the NXP website and web/digital strategy but reflected/connected to the overall digital journey for NXP customers throughout the funnel.

Areas of initial focus will be strategies for broad product and solution marketing realignment and sales enablement to dramatically enhance sales effectiveness, NPI readiness and market intelligence across Sales and Distribution and refreshing/re-energizing Solution content marketing across NXP’s digital footprint.

Key Responsibilities

Strategic Planning

• Develop and maintain deep understanding of market and sales strategies with strategy leaders within the company.
• Develop robust content strategies aligned with overall strategic goals, understand semiconductor customer pain points, needs, and buying behaviors, with core influence on end-to-end digital journey and delivery/placement of company messaging around product, solutions, thought leadership positioning, and brand awareness.
• Synthesize and evangelize strategies across multiple global lines of business and core sales and marketing strategies to create coherent content journeys for the customer across product offerings.
• Define and evolve executive level KPIs to measure content success and track progress.

Content Generation and Guidance

• Advise across global company to generate compelling and informative content that fits into the structure and strategy for Digital Go-to-Market in NXP.
• Collaborate with subject matter experts (SMEs) within the company to produce high-quality content with accurate information that resonates with both technical and non-technical audiences.
• Advise content creators on fit-to-journey and contribute to content reuse strategies.

• Align with SEO team to influence creation of optimized content for search engines in rapidly changing AI-transformation.
• Partner with Brand to enforce guidelines for voice and tone consistency across all content assets and UX/Design teams to ensure alignment to standards promoting stronger brand presence.
• Coordinate with digital marketing and lead management to ensure single vision of content fit-to-journey and strategic alignment.
• Collaborate with cross-functional and multi-cultural teams to align content efforts with business goals.
• Foster collaboration and alignment with team members to ensure deliver a cohesive strategy.

Analytics and Reporting

• Monitor content performance using analytics tools to identify key metrics like website traffic, lead generation, social engagement, and conversion rates.
• Analyze data to identify areas for improvement and make data-driven adjustments to the content strategy.
• Regularly report on content performance and insights to key stakeholders.
   

Required Skills and Qualifications

• Strong understanding of B2B marketing and buyer journey with high aptitude for learning complex market and strategies
• Ability to collaborate with cross-functional and cross-cultural teams including marketing, sales, and product development
• Experience working with teams across diverse geographies with mixed skill-sets and levels of experience.
• Exceptional communication and presentation skills
• Strong analytical skills to interpret data and make informed decisions
• Awareness of industry trends and emerging technologies
• Excellent writing and editing skills with the ability to adapt to different content formats
• Knowledge of SEO best practices and content optimization techniques
• Ability to translate complex technical concepts into clear, engaging content.
• Experience with content management systems (CMS) and analytics platforms
   

Education and Experience

• Bachelor's degree in Marketing, Business, Communications, Journalism, or a related field
• Proven experience in high-tech B2B content marketing or content strategy, ideally with a background in technology industries
• Previous experience managing stakeholder negotiation and communication at all levels of company, including executive stakeholders
• Proven program and project management and project leadership skills
• Experience with digital marketing channels and strategies, digital marketing platforms, and web management practices

More information about NXP in the United States...

NXP is an Equal Opportunity/Affirmative Action Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, NXP will provide reasonable accommodations for otherwise qualified disabled individuals.

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