Work with stakeholders to gather and document business and functional requirements for Salesforce Marketing Cloud. Support implementations (customer journeys, email campaigns, segmentation), manage SIT and UAT, create test cases, track defects, and produce reports/dashboards. Facilitate workshops, monitor project progress, recommend process improvements, and prepare documentation and training for deployment and post-production support.
Job Description: • Gather, analyze, and document business requirements for Salesforce Marketing Cloud initiatives and enhancements. • Collaborate with business stakeholders, marketing teams, and technical teams to translate requirements into functional solutions. • Manage and coordinate System Integration Testing (SIT) and User Acceptance Testing (UAT) activities, ensuring successful delivery of projects. • Develop test scenarios, test cases, and support defect tracking and resolution throughout the testing lifecycle. • Create, maintain, and analyze reports and dashboards to measure campaign performance and business outcomes. • Support Salesforce Marketing Cloud implementations, including customer journeys, email campaigns, and audience segmentation. • Facilitate requirements workshops, stakeholder meetings, and status updates to ensure project alignment. • Monitor project progress, identify risks, and recommend process improvements to enhance efficiency and user adoption. • Prepare business and functional documentation, training materials, and support users during deployment and post-production phases."
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