Digital Marketing Product Manager

It Starts Here:

Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible.  This is more than a strategic shift.  It’s a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make

The Associate, Digital Marketing serves as a Product Manager and is key contributor to the Santander US auto business digital experience team, leading customer-centric product initiatives that enhance our web platforms and deliver measurable business outcomes. This role is responsible for driving the vision, strategy, and execution of enhancements for key digital properties, including SantanderConsumerUSA.com.
As a cross-functional leader, the Associate, Digital Marketing collaborates with marketing strategists, UX designers, developers, and analytics teams to define and deliver innovative, compliant, and accessible digital experiences. The role bridges business objectives and technical solutions, ensuring that every enhancement aligns with customer needs, regulatory requirements, and Santander’s broader digital strategy.

Position Summary

• Lead intake, prioritization, and execution of digital enhancements, maintenance requests, and defect remediation across assigned web platforms.

• Translate business objectives and customer needs into clear, actionable product requirements, user stories, and acceptance criteria for design, development, testing, and deployment.

• Partner cross-functionally with UX, design, technology, analytics, compliance, operations, and release management teams to ensure timely, compliant, and accessible digital solutions.

• Contribute to digital product roadmaps by balancing customer experience goals, technical feasibility, regulatory considerations, and business value.

• Drive Agile delivery by facilitating ceremonies, maintaining a prioritized backlog, and proactively identifying risks, dependencies, and delivery blockers.

• Support user acceptance testing and validation to ensure delivered solutions meet defined business, technical, and quality standards.

• Gather and analyze customer, stakeholder, and performance feedback to measure success, inform continuous improvement, and identify opportunities for innovation.

What You Bring

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

• Bachelor’s degree or equivalent work experience in Business, Marketing, Computer Science, or a related field – Required.

Experience

• 5+ years of product management experience with a focus on websites and digital experiences – Required.

• 3+ years of demonstrated success collaborating with IT, business stakeholders, and partner teams in distributed environments – Required.

• 1+ years of experience working in an Agile/SCRUM delivery model – Required.

• Experience managing financial services, automotive, or other regulated digital platforms – Preferred.

Languages

• English proficiency sufficient to communicate complex technical and business concepts clearly – Required.

Hard Skills

• Product lifecycle management and Agile/SCRUM delivery methodologies.

• Use of Agile project management tools such as Adobe Workfront, JIRA, or similar platforms.

• Web content management systems, including WordPress or comparable CMS platforms.

• Digital analytics, tagging, and campaign enablement tools, including Google Tag Manager or similar technologies.

Soft Skills

• Strong analytical, organizational, and problem-solving capabilities.

• Clear written and verbal communication with the ability to convey complex information to diverse audiences.

• Highly collaborative approach with the ability to influence and work effectively across teams and organizational levels.

• Proactive, detail-oriented mindset with the ability to anticipate challenges and manage competing priorities.

Certifications

• No certifications listed for this job.

It Would Be Nice For You To Have

• Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.

• Experience using Microsoft Office products.

What Else You Need To Know:

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Base Pay Range:

Minimum:

We Value Your Impact:

Your contribution matters and it’s recognized.  You can expect a fair and competitive rewards package that reflects the impact you create and the value you deliver. We know rewards go beyond numbers.  Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com) 

Risk Culture:

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement:

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions:

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.

Employer Rights:

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next:

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at [email protected] to discuss your needs.