Digital Marketing Specialist

Who We Are:  NFP, an Aon company, is a multiple Best Places to Work award winner in Business Insurance. We are an organization of consultative advisors and problem solvers. We help companies and individuals around the globe address their most significant risk, workforce, wealth management and retirement challenges through custom solutions and a people-first approach. To learn more, please visit: https://www.NFP.com. 

Job Summary 

The Digital Marketing / Content Specialist is a hands-on, execution-focused role responsible for the creation, optimization, distribution, and performance measurement of digital content and marketing initiatives across enterprise websites and digital channels.

Operating within an internal MarTech, agency-style delivery model, this role blends content management, SEO (on-page and technical), website operations, paid media support, analytics, and platform governance. The specialist owns work from implementation through optimization and reporting.

This role is ideal for a self-directed professional who thrives in complex environments, manages multiple concurrent initiatives, and brings a high level of critical thinking and attention to detail to continuously improve digital performance across brands, programs, and markets.

Core Focus

Core focus areas include SEO (on-page), content management, website optimization, analytics interpretation, and the support and maintenance of digital marketing channels and MarTech platforms within an enterprise environment.

Key Responsibilities

Content & Website Management

• Manage, publish, and maintain content across enterprise CMS platforms (e.g., WordPress, Umbraco, Kentico).
• Create, edit, proofread, and optimize digital content across websites, landing pages, blogs, email, and campaign assets.
• Ensure content accuracy, brand consistency, accessibility (WCAG), compliance (legal, privacy, data security), and localization readiness.
• Maintain site structure, page hierarchies, CTAs, and internal linking to support user experience and conversion.

SEO (On-Page)

• Execute on-page SEO including keyword research and mapping, metadata optimization, internal linking, content structure improvements, and post-publish optimization.
• Support SEO audits, competitive analysis, and ongoing optimization initiatives across multiple brands and regions.
• Implement SEO best practices during content updates, migrations, and new page launches.

Digital Campaign & Paid Media Support

• Support and execution of paid search and paid social campaign initiatives, including content alignment, landing page optimization, and performance analysis.
• Write short-form copy and CTAs designed to drive engagement and conversion.

Website Migration & Platform Initiatives

• Support or lead website content migrations related to CMS changes, acquisitions, consolidations, and re-platforming efforts.
• Execute content audits, data mapping, formatting, URL redirects, and SEO preservation strategies during migrations.
• Validate post-launch functionality, responsiveness, UX, and SEO performance.

Analytics, Reporting & Optimization

• Read, interpret, and analyze dashboards and reports using GA4, Google Search Console, Looker Studio, and related tools to assess performance and identify optimization opportunities.
• Monitor content, SEO, and campaign performance; identify trends, issues, and optimization opportunities.
• Translate data into actionable insights and clearly communicate recommendations to stakeholders.
• Contribute to measurement planning, KPI definition, tagging requirements, and performance benchmarks.
• Apply data-driven decision-making to optimize content, SEO performance, and digital experiences.

Collaboration & Governance

• Partner with marketing managers, content teams, designers, developers, sales, and regional stakeholders to execute digital initiatives.
• Operate effectively within established MarTech governance, documentation, and workflow standards.
• Manage multiple concurrent requests while maintaining accuracy, quality, and deadlines.
• Stay current on digital marketing, SEO, analytics, and CMS best practices and proactively recommend improvements.
• Document workflows, optimizations, and platform changes in alignment with MarTech governance standards.

Required Skills & Competencies

• Strong hands-on experience with enterprise CMS platforms.
• Hands-on understanding of SEO fundamentals, on-page optimization, and technical SEO concepts.
• Proficiency with analytics and SEO tools (GA4, Search Console, SEMrush/Ahrefs/Moz, Looker Studio).
• Working knowledge of HTML, CSS, and website architecture.
• Experience with website migrations, content audits, and SEO preservation strategies.

Professional & Soft Skills

• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced, internal agency environment.
• High attention to detail and commitment to quality.
• Adaptability and continuous learning orientation.
• Comfortable working autonomously while collaborating cross-functionally.
• Critical thinking and sound judgment in ambiguous or evolving situations.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Information Systems, or a related field (or equivalent practical experience).
• 5–7+ years of hands-on digital marketing experience in an enterprise organization or large agency environment.
• Demonstrated experience in content management, SEO, analytics, and digital platform operations.
• Relevant certifications (Google Analytics, Google Ads, SEO tools) are a plus.
• Experience supporting multi-brand, multi-market, or global digital ecosystems preferred.

What We Offer: We're proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others. The base salary range for this position is $68,000.00 – $90,000.00. The base salary offered will be determined by factors including, but not limited to, experience, credentials, education, certifications, skill level required for the position, the scope of the position, and geographic location. Actual base salary offered will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives. 

NFP and You... Better Together! 

NFP is an inclusive Equal Employment Opportunity employer.