Director, Creative Strategy

This role serves as a senior creative strategy leader responsible for ensuring the quality, clarity, and performance relevance of social-first creative output across priority client work. They own the end-to-end integrity of creative strategy, ensuring strong strategic thinking informs every concept, campaign idea, and recommendation.

What You'll Do Here:

• Own the end-to-end quality of creative strategy output, ensuring strategic thinking is the through-line behind every creative idea that gets delivered.
• Be the accountable “final pass” for creative strategy deliverables across priority work, with a bias toward clarity, platform-native thinking, and performance relevance.
• Drive the development of social-first creative concepts, campaign ideas, and strategic recommendations aligned with client objectives.
• Partner with Strategy and Business Intelligence to translate cultural, platform, and performance signals into clear creative opportunity areas.
• Operate as an anchor leader within the division, sitting across multiple opportunities/clients and guiding the pod’s strategic-to-creative output.
• Use performance data and post-campaign insights to refine creative strategy frameworks, ensuring learnings translate into stronger future concepts and platform approaches
• Provide direct leadership, including improving output quality, sharpening strategic rigor, and raising the standard of social-first thinking.
• Serve as the primary point of alignment for senior creative partners for cohesion, quality control, and strategic consistency.
• Shape and strengthen strategic narratives, pitches, and creative storytelling for new business and client engagements.
• Support and, when required, lead client presentations, translating strategy into clear creative direction and actionable next steps.
• Advise on creative direction during content development/production, ensuring alignment with platform trends and performance insights.
• Develop and evolve repeatable creative strategy frameworks (platform playbooks, concepting structures, signal-to-idea methodologies) that elevate consistency and quality across teams.
• Translate cultural trends, platform updates, and performance insights into actionable creative guidance for clients and internal teams.
• Contribute hands-on to ideation and concept development when needed to unblock teams or elevate creative thinking.
• Partner with cross-functional teams (Business Development, Client Services, Media, Measurement) to ensure strategy and creative recommendations convert into cohesive, effective execution.
• Align stakeholders early, clarify inputs/owners, and drive decision-making to keep work moving and standards high.
• Contribute forward-looking ideas and thought leadership to support innovation and strengthen Viral Nation’s creative approach.
• Act as the connective layer between Strategy, Creative, Creator Relations, and Community Management to ensure creative ideas translate seamlessly into execution across the social ecosystem.

• 10+ years of experience in creative strategy, social media, integrated marketing, or content strategy, preferably within a fast-paced agency or digital-first environment.
• Proven experience developing social-first creative strategies and campaign concepts that align with brand objectives and drive measurable performance.
• Strong understanding of social platforms, creator ecosystems, and platform native storytelling, with the ability to translate trends and cultural signals into creative opportunity areas.
• Demonstrated ability to use performance data, platform insights, and post-campaign learnings to inform strategy and strengthen future creative approaches.
• Experience partnering with analytics or business intelligence teams to translate data into actionable insights, strategic recommendations, and client-ready narratives.
• Proven leadership experience guiding strategists or cross-functional teams, with the ability to elevate output quality, strengthen strategic rigor, and mentor team members.
• Exceptional communication and presentation skills, with experience shaping strategic narratives, leading client discussions, and translating strategy into clear creative direction.
• Strong collaboration skills with experience working across creative, strategy, media, client services, and production teams to deliver cohesive campaign execution.
• Highly organized with the ability to manage multiple workstreams, align stakeholders, and maintain high standards across complex client engagements.
• University degree or college diploma in marketing, communications, business, or a related field, or equivalent professional experience.