SmartSource is a trusted partner for event technology and IT solutions, supporting event and IT professionals across North America for more than 40 years. From corporate events and entertainment to incident response and enterprise IT, we help clients deliver seamless experiences with the right technology and flawless execution.
We're a fast-moving, technology-forward organization where marketing plays a critical role in driving growth. We embrace AI across our business and expect our leaders to use emerging technologies to work smarter, automate routine work, and create competitive advantage.
This is a high-impact leadership role at the intersection of Marketing, Sales, and Technology. You'll manage SmartSource's growth and account-based marketing strategy while helping define how we generate demand, engage customers, leverage AI to automate workflows, and measure success. This is a hybrid, full-time role, with 3 days expected in the office.
If you enjoy building programs, experimenting with new technologies, partnering closely with Sales, and using data to drive decisions, this is an opportunity to make a lasting impact.
- Own and evolve SmartSource's account-based growth strategy across priority industries and enterprise accounts.
- Partner with Sales to define ICPs, target accounts, account plans, and revenue priorities.
- Develop quarterly growth plans, an ABM calendar, and executive KPI dashboards.
- Build and execute integrated, multi-channel campaigns with relevant content across email, paid media, and digital channels.
- Create campaign audiences in ZoomInfo, manage lead scoring, and optimize marketing-to-sales handoffs.
- Leverage AI-powered marketing and sales tools to improve research, personalization, content creation, and campaign execution. Continuously evaluate and implement emerging AI capabilities that improve marketing effectiveness and sales productivity.
- Lead the adoption and optimization of HubSpot as SmartSource's marketing platform.
- Build AI-powered workflows, dashboards, automations, and lightweight internal tools using AI-assisted development platforms.
- Evaluate emerging AI technologies and rapidly prototype solutions that improve productivity and customer engagement.
- Equip Sales with messaging, account intelligence, and tailored content that improve engagement and conversion.
- Track marketing's contribution to pipeline, revenue, and ROI, delivering actionable insights to leadership.
- Lead regular optimization reviews with Sales to continuously improve results.
- 5+ years of B2B growth marketing, ABM, demand generation, or revenue marketing experience.
- Hands-on experience using generative AI to improve marketing effectiveness, workflow automation, and business productivity.
- Comfort using AI-assisted coding tools (Cursor, GitHub Copilot, Bolt, Replit, Lovable, or similar) to build automations, prototypes, dashboards, or internal tools.
- Proven success partnering with Sales to drive measurable pipeline and revenue growth.
- Experience with HubSpot, Salesforce, ZoomInfo, Outreach, and marketing automation platforms.
- Strong analytical, communication, project management, and leadership skills with a builder's mindset.
- Marketing is a measurable driver of revenue growth.
- Marketing and Sales operate as one revenue team.
- AI enables faster execution, smarter decisions, and better customer experiences.
- Direct influence on SmartSource's growth strategy and go-to-market evolution.
- Opportunity to build modern AI-enabled marketing and sales capabilities.
- Collaborative, entrepreneurial culture where curiosity, ownership, and continuous improvement are valued.
- High visibility with executive leadership and meaningful impact on company growth.
- Continuous Improvement — Strive for excellence and continue to learn and evolve.
- Teamwork — Act as one team.
- Outstanding Execution — Deliver white-glove service and exceed expectations.
- Urgency — Act now and get results.
- Professionalism — Demonstrate respect at all levels.
- Attention to Detail — Get it right the first time.
SmartSource is an equal opportunity/affirmative action employer. SmartSource does not discriminate on the basis of race, color, religion, gender (including non-binary/third gender), transgender, gender identity or expression, sexual orientation or affectional preference, national origin, citizenship, age, disability, status as a protected veteran, military status, marital status, or status in any group or class protected by applicable federal, state, or local law. SmartSource makes reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act, Rehabilitation Act, and applicable state and local laws.
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