Director, Marketing Planning & Operations

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU), as of June 2025 across more than 180 countries.  

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

Life360 is seeking an experienced Director of Marketing Planning and Operations. Reporting directly to the Chief Marketing Officer, you will play an empowered individual contributor playing a significant role in ensuring our marketing planning and execution is optimized, efficient and impactful. Your role will be broad and encompass several areas critical to the success of the team. 

The US-based salary range for this position is $165,000 to $242,500. We take into consideration an individual's background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

• Refine, optimize and iterate on our integrated marketing planning model for both large campaign development and “evergreen” quarterly activity. 
• Lead/moderate cross-discipline marketing planning sessions in service of the operating model and process set for those campaigns and initiatives.
• Work closely with Finance to ensure marketing costs are kept in-line with budgets across T&E and other working and non-working marketing investment areas.
• Serve as project lead and co-editor of the Marketing team’s "Quarterly Business Preview” and “Quarterly Business Review” deliverables.
• “Quarterback” the Marketing team’s process and deliverable construction for Long Range Planning and our Annual Planning process.
• Ensure marketing deliverables are comprehensive, on-time and executed with excellence, spanning from weekly updates to Life360 Operating Groups to our monthly email newsletter to the company to Board of Directors meeting materials.
• Flag marketing processes in need of improvement and use agency to surface potential solutions and recommendations.

• 10+ years of Marketing Planning and Operations role (“Strategy & Ops” may also be a common title).
• Exceptional communication skills. Writing effectively is particularly critical in this role. 
• Stellar project management skills and always delivers on (or before) the deadline. 
• Deep curiosity for solving problems, understanding the business and using the product. 
• Previous experience working with budgets in complex and/or matrixed organizations. 
• Proactive and collaborative, within the team and across the organization.
• Experience with subscription businesses is preferred.
• Helpful to have worked with International teams. 

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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