Director, Product Analytics & Strategy

ClassWallet, a leading financial technology company in the United States, is seeking to hire a Director, Product Analytics & Strategy to join our team.

ClassWallet is a financial technology company serving agencies delegated responsibility to manage public funds. Agencies use ClassWallet to get public funds to the right people, and ensure the funds are used for the right purpose. ClassWallet’s suite of products and services empowers agency administrators to dramatically increase efficiency of funds distribution and spend compliance, reduce programmatic costs, maximize the full potential impact of the program, and satisfy the needs and expectations of policymakers, constituents and public reporting. ClassWallet has processed over $3.5 Billion to date and serves public agencies across 33 states.

The Company has developed an industry-defining digital wallet solution which has gained rapid traction among state and local agencies and school districts across America. ClassWallet ranks as the 61st fastest growing software company on the prestigious Inc. 5000 list of fastest-growing private companies and the 21st fastest growing financial technology company on the Deloitte Technology Fast 500 in 2023.

While the Company delivers immense business value, the social impact of ClassWallet is a fabric that runs through its mission and corporate culture. As a result of ClassWallet’s innovation, public programs run with exponentially more efficiency and the impact and breadth of the programs for the individuals they serve is dramatically higher. This mission compliments the Company mission-based culture with focus on gratitude and work-life balance.

About the Role

The Director, Product Analytics & Strategy is a critical strategic and cross-functional leadership role at the heart of our growth trajectory. This person will have a deep understanding of our customers and market landscape, shape the direction of our product and solution strategy, and identify and validate new market opportunities that will fuel our next phase of expansion.

Working closely with Sales, Client Success, Product Management, and executive leadership, the Director, Product Analytics & Strategy serves as the connective tissue between what the market needs and what we build and bring to market. This is a high-impact, high-visibility role for a sharp, data-driven individual who thinks strategically and executes with precision within the specialized Public Sector and SLED landscapes.

Responsibilities

Market Opportunity & Expansion Analysis

• Focus on Public Sector & SLED: Own the identification, evaluation, and prioritization of adjacent market opportunities within the Public Sector (Federal, State, and Local) and SLED (State, Local, and Education) markets.
• Lead comprehensive TAM (Total Addressable Market) analysis for each potential market, including sizing, segmentation, competitive landscape, and entry requirements
• Define what features, capabilities, partnerships, and investments are needed to successfully enter and win in new markets
• Build and present market expansion business cases to executive leadership and the board
• Continuously monitor market trends, customer needs, and competitive dynamics to surface new growth vectors

Product & Solution Strategy

• Serve as a key voice in setting the strategic direction of the product and solution portfolio
• Translate market insights, customer feedback, and competitive intelligence into clear product positioning and roadmap input
• Partner with Product Management to ensure the roadmap reflects both current customer needs and future market opportunities
• Define and maintain clear Ideal Customer Profiles (ICPs) and buyer personas across existing and target markets

Cross-Functional Leadership

• Act as the primary liaison between Sales, Client Success, Product, and Marketing to ensure alignment on market direction and priorities
• Establish a systematic feedback loop to capture and act on insights from the field
• Present market findings, competitive intelligence, and strategic recommendations to senior leadership on a regular cadence

Required:

• Public Sector Expertise: 8+ years of experience in product analytics, strategy, or market intelligence, with a proven track record of success within the Public Sector and SLED markets.
• Proven experience at a growth-stage B2B or GovTech technology company.
• Deep expertise in TAM analysis, market sizing, and go-to-market strategy specifically for government entities.
• Demonstrated ability to influence product direction and roadmap through deep market insight.
• Strong cross-functional collaborator — able to work fluidly with Sales, Product, and Executive teams.
• Exceptional written and verbal communication skills, including executive-level presentation ability.
• Data-driven decision maker with strong analytical and research capabilities.

Preferred:

• Market Intelligence Tools: Hands-on knowledge of Public Sector market research and procurement tools such as GovWin IQ, Industry Navigator, or similar platforms.
• Experience in market expansion or new vertical entry at a SaaS or technology company.
• Familiarity with competitive intelligence tools and frameworks (e.g., Crayon, Klue, G2).
• MBA or advanced degree in business, or a related field.

What Success Looks Like (First 12 Months)

• A clear, prioritized map of adjacent market opportunities with TAM analysis and entry requirements completed within 90 days
• Executive-ready market expansion business cases presented and influencing roadmap decisions within 6 months
• Full product marketing foundation in place — positioning, messaging, personas, and sales enablement assets — within 90 days
• Go-to-market playbook developed and executed for at least one new market or product launch within 12 months
• Sales and Client Success teams report measurably stronger confidence and effectiveness using product marketing materials
• The company has a clear, shared understanding of where it is going and why — and this person helped define it

ClassWallet is a positive, family-oriented team environment. Our focus is on encouragement, positive reinforcement, and gratitude. We work hard and are highly motivated to win but with a healthy perspective on life.

We offer an excellent salary and benefits commensurate with experience.

ClassWallet.com is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or veteran status.