Director, Revenue Marketing for Emerging Businesses

Autodesk is a leading provider of AI-powered design & construction management solutions. We are looking for a creative and growth-oriented Director of Revenue Marketing for our Emerging Business portfolio, to join our growing team and drive revenue impact through strategic demand generation, account-based, and field marketing initiatives. 

Reporting into the VP of AEC Marketing, the Director of Global Revenue Marketing for Emerging Businesses will develop and execute a comprehensive demand generation program that drives revenue growth, customer acquisition, activation, and expansion for Autodesk Forma for Construction, Water Infrastructure and Forma Design. This individual will be a key member of the marketing leadership team and will align closely with sales on GTM strategy, analyzing campaign performance & conversion, while providing a feedback loop to core product marketing and audience marketing. This role can be remote, hybrid, or office-based. 

Responsibilities

• Develop and implement demand generation plans that map to overall business unit goals to achieve pipeline forecasts and meet or exceed ACV business targets 

• Plan and direct the development and implementation of campaign strategies and global programs that support meeting the Autodesk Emerging Businesses’ key financial (pipeline generation) and non-financial (brand building) objectives 

• Plan, manage, and optimize spend for annual revenue marketing budgets to support funnel growth and pipeline velocity for our Emerging businesses 

• Establish key performance indicators for Demand Generation, ABM, and Field Marketing team(s) to track, measure, and optimize funnel performance across multiple digital channels and geos 

• Establish operating model with regional marketing teams to deliver consistent revenue marketing and GTM programs in global markets 

• Measure and report high-level ROI metrics to senior and executive leadership teams on an ongoing basis 

• Manage multiple executional teams including Campaign Development, Demand Generation, Account-Based Marketing, and Field Marketing. 

• Actively work through complex issues through analysis, data and collaboration across multiple stakeholders 

• Establish process and tools for project management and team productivity that ensures transparency and accountability across teams 

• Collaborate with key stakeholders in cross functional groups to gain alignment and buy-in for ongoing plans of the business unit, including leadership in Sales, Product Marketing, Customer Marketing, PR, Operations, and Customer Success 

• Actively share business and marketing strategy of functional business unit to groups inside and outside of the Autodesk Emerging Business team, including Worldwide Marketing, Worldwide Sales, and executive leadership

Minimum Qualifications

• 10+ years of experience in progressive marketing leadership with an emphasis on B2B demand generation with at least 5 years in a leadership role

• Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG, Activation, Retention, Broad Demand Generation, and Field Marketing

• Experience managing Marketing Operations teams, including fluency in Marketo or similar marketing automation platform

• Strong track record of driving demand generation programs that deliver measurable business results, including pipeline and revenue

• Proven experience developing and executing integrated campaigns across multiple channels including email, webinars, paid media, events, and social media

• Excellent analytical skills and ability to use data to make informed decisions and optimize resources accordingly

• Proven leadership skills with experience managing and developing high-performance teams at scale and globally

• Excellent communication, collaboration and influencing skills with the ability to work effectively with other teams

• Possess a growth mindset with a track record of up-leveling past reports through mentorship and educational guidance