Director of Revenue Strategy & Planning

At Rula, we are a remote-first company that believes mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We’re hiring a Director of Revenue Strategy & Planning to own the operating model for one of Rula’s core B2B business units. This role sits within Revenue Operations and partners closely with Sales, Marketing, Product, and Finance.

You’ll design how we grow: building the plan, modeling targets and capacity, defining the sales funnel, and turning performance data into clear decisions about where to focus. In practice, that means helping us move a promising B2B motion from “growth” to “scale” by sharpening ICP, improving economics, and making sure the team has a plan they trust and can execute against.

The ideal candidate has deep experience in B2B or B2B2C go-to-market strategy and sales/revenue operations, is comfortable working with small to medium-sized businesses, and enjoys switching from detailed modeling work to executive-level storytelling.

Required Qualifications

• 10+ years of experience across revenue functions, with 5+ specifically in Sales Ops, RevOps, Strategy, or related GTM roles in B2B or B2B2C businesses

• Demonstrated expertise building and owning GTM plans (targets, quotas, territories, coverage models, or RoE) for SMB and Mid-Market sales teams

• Strong analytical skills; with an ability to derive insights from raw data, build/maintain forecasting models, understand funnel dynamics, and lead / co-lead pipeline reviews

• Excellent written and verbal communication, including experience creating executive-ready narratives and decks and translating trade-offs to non-technical audiences

• Experience working cross-functionally with Sales, Marketing, Finance, and Product to land GTM decisions

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• 3+ years of people management experience

• Experience with B2B healthcare GTM motions

• Prior work in a multi-channel GTM environment (e.g., inbound + outbound + partner / alliances)

• Experience in a startup or high-growth, agile environment with shifting priorities

• Expertise with Salesforce (or equivalent CRM) and basic BI tools (e.g. Looker, Tableau, Hex, PowerBI)

• Experience supporting or running ICP tests and translating results into coverage or playbook changes

We're serious about your well-being! As part of our team, full-time employees receive:

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)

• Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States

• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA

• 401(k) plan access: Start saving for your future

• Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)

• Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering

• Employee Assistance Program (EAP): Supporting your mental and physical health

• Quarterly department stipend: Fun team-building activities or in-person gatherings

• Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all

• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses

• Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.