Lead and scale sales and marketing across residential, MDU, SMB, and enterprise segments. Build and manage sales teams and channel partnerships, own go-to-market strategy, demand generation, pricing, and CRM/automation operations. Align launches with product and network teams, manage budgets and reporting, and optimize customer acquisition and retention.
We are seeking a dynamic and results-driven Director of Sales & Marketing to lead and scale our revenue engine. This role will own the full go-to-market strategy across residential, SMB, and enterprise segments, aligning sales execution with brand, demand generation, and customer growth initiatives.
The ideal candidate brings a strong telecommunications background preferably in fiber, broadband, or network services and thrives in a fast-paced, build-from-scratch environment.
Key Responsibilities
- Develop and execute a comprehensive sales strategy to drive subscriber growth and revenue across all segments (MDU, residential, SMB, enterprise).
- Build, lead, and scale a high-performing sales organization (inside sales, field sales, channel partners).
- Establish KPIs, forecasts, and pipeline management processes to ensure consistent revenue attainment.
- Identify and close strategic partnerships (MDU owners, developers, municipalities, channel partners).
- Own and execute integrated marketing strategies including digital, field marketing, brand, and community engagement.
- Drive demand generation campaigns to support new market launches and network expansions.
- Oversee customer acquisition funnels, CAC optimization, and lead conversion metrics.
- Manage brand positioning and messaging to differentiate in competitive fiber and broadband markets.
- Partner with operations, network, and product teams to align market launches with sales and marketing plans.
- Develop pricing, packaging, and promotional strategies based on competitive and market insights.
- Support new market entry strategies, including pre-launch and launch campaigns.
- Build scalable processes, tools, and reporting across CRM, marketing automation, and analytics platforms.
- Manage budgets across sales and marketing functions with a focus on ROI and efficient growth.
- Provide regular reporting and insights to executive leadership and investors.
- Leverage market data, competitive intelligence, and customer feedback to refine strategy.
- Champion customer experience across the lifecycle, from acquisition through retention.
Sales Leadership & Revenue Growth
Marketing Strategy & Demand Generation
Go-To-Market & Product Alignment
Operational Leadership
Customer & Market Insight
Qualifications
- 8–12+ years of experience in sales and/or marketing leadership within telecommunications, ISP, fiber, or related technology sectors.
- Proven track record of driving revenue growth in a high-growth or startup environment.
- Experience selling fiber, broadband, or network solutions to residential, MDU, and/or enterprise customers.
- Strong leadership experience building and managing sales and marketing teams.
- Deep understanding of telecom sales cycles, channel models, and infrastructure-driven go-to-market strategies.
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
- Data-driven mindset with strong analytical and forecasting capabilities.
- Excellent communication, leadership, and cross-functional collaboration skills.
Preferred Qualifications
- Experience in fiber overbuilds, greenfield market launches, or rapid network expansion.
- Background in MDU/bulk agreements, municipal partnerships, or channel sales.
- MBA or relevant advanced degree (preferred but not required).
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