Lead Blueland’s retail sales strategy and execution across grocery, e-commerce, specialty, and discount channels. Own customer P&Ls, annual business plans, forecasting collaboration, shopper marketing, trade, retailer relationships, broker performance, and innovation presentations. Partner cross-functionally to achieve revenue and profitability goals, build data-backed selling stories, and expand sustainable products across retail accounts. Travel is required 1–2 times per month.
Blueland is reimagining everyday cleaning essentials with safe, products that are free from single-use plastic and eliminate the need to choose between what’s safe for your family, good for the planet, and proven to work. With 45 patents granted & 39 patents pending worldwide, Blueland’s innovative products have diverted over 1 billion single-use plastic bottles from landfills and oceans and 7.5 million pounds of CO2 from the atmosphere since 2019. While traditional cleaners are packaged in plastic and may contain up to 95% water, all Blueland products utilize tablet or powder formats, designed to be used directly or mixed with household tap water, and come in compostable or recyclable packaging. From the kitchen sink to the laundry room, we create products families can trust and afford to use over and over (and over) again. Available on Blueland.com and nationwide at Target, Costco, Whole Foods and select local retailers.
In a world where half of the planet’s carbon emissions come from just 36 companies, we believe that business should be a force for good and that mission and profit are not mutually exclusive—in fact, we’re proof of it. We’re committed to holding ourselves to the highest parental and environmental standards—which includes ongoing and unbiased certifications from trusted third-party organizations like Cradle to Cradle, EPA Safer Choice, USDA BioPreferred, Leaping Bunny, and EWG Verified. We’re also a Certified Climate Neutral business and certified B Corp “Best for the World.”
Blueland was featured on the Season 11 premiere of Shark Tank and successfully secured an investment. We’re also well-funded by top tier venture capital firms as well as notable investors including Gwyneth Paltrow, Justin Timberlake and founders of Sweetgreen, Thrive Market, Honest Company, Rent the Runway, and Bonobos. Our products have been featured across top tier outlets including the New York Times, Fast Company, TechCrunch, VOGUE, Wall Street Journal, Inc., and more.
About the Role
As Director of Sales, you will play a key role in Blueland’s disruptive growth in Retail. This is a unique opportunity to change the landscape of many categories on retail shelves, making it easy for people to make sustainable choices with Blueland’s innovative products that prioritize people and planet. You will play a critical role in the company’s future growth as Blueland continues to scale and significantly broaden brand awareness.
We are looking for an exceptional executor and well-rounded strategic leader who can inspire and make waves both internally and externally. The ideal candidate will champion a “go farther together” mentality and style, working extremely well across all of Blueland’s functional teams to bring our retail vision to life while exceeding customer expectations. This role reports to the VP of Retail.
Responsibilities
- Lead the successful development and execution of Blueland’s retail business with partners, including Grocery, E-commerce, Specialty, and Discount classes of trade.
- Responsible for strategy and execution across our customer accounts.
- Own the customer P&L, including shopper marketing & trade.
- Work closely with the Retail Sales Planning Manager on forecasting and the Retail Category Manager on analytics and insights.
- Create and own the annual business plans for retail customers to achieve top-line revenue and profitability goals while also ensuring alignment with Blueland’s overall brand strategy and mission.
- Successfully collaborate with cross-functional teams to support go-to-market strategy and demand-building initiatives across our retail customers.
- Share data-backed, compelling solutions and ideas for retail internally.
- Foster exceptionally strong relationships with our retail customers, including buying, marketing, and leadership, to drive fully aligned partnerships that support outsized outcomes for Blueland.
- Manage broker relationships and drive accountability for their role in delivering outstanding results.
- Report directly to the VP of Retail on a regular basis regarding key account priorities, goals, strategy, and initiatives.
- Lead the charge on all new item/innovation presentations to retailers, in line with channel and overall company strategies.
Qualifications
- Passionate about sustainability and Blueland’s mission.
- Demonstrated sales experience with distribution channels of business, including conventional grocery, natural/specialty grocery, and discount retailers.
- 5-8 years of experience in sales with a working knowledge within the CPG industry; startup experience preferred.
- Excellent interpersonal, communication, negotiation, and influencing skills to work effectively and build relationships with internal and external stakeholders.
- Strategic, professional, and energized by doing the work everyone else thinks is impossible
Customer-obsessed and motivated by fostering genuine partnerships that lead to industry-defining success at retail. - Willingness to think outside the box to deliver optimized execution at retail on a start-up budget.
- A desire and humility to always improve, learn, and grow.
- Advanced proficiency with Excel/Google Sheets and Powerpoint/Google Slides is required. Experience with Slack, Google Suite, Looker, and Notion is preferred.
- Eager to leverage AI and automation to drive customer insights and build data-based selling stories.
- Comfortable and capable of responsibly using AI resources to optimize work.
- Travel is required (1-2x per month).
Salary
The salary range for this position is $188,000-200,000 per year.
We prioritize our planet and our people. In addition to salary compensation, we offer various other benefits to ensure our team members can be their best self, both in and outside of work. Benefits for full time roles include: health benefits, stock options, generous paid time off, paid holidays, paid civic engagement days, paid parental leave, 401k (employee contribution), professional development stipends, remote work reimbursements, various discounts to like-minded companies and more.
At Blueland we believe in order to build a better future and planet, we must advocate for diversity, equity and inclusion. We are proud to have assembled a diverse team and strongly encourage you to apply even if you don’t meet every qualification.
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