Director, Sales

My client is seeking a dynamic and strategic Sales Director to lead their growing sales organization across two key product segments in medical hardware. This role is responsible for driving revenue growth, leading and developing high-performing sales teams, promoting synergy between product segments, and strengthening the company's position as a leader in innovative healthcare technology solutions.

The ideal candidate combines strategic leadership with hands-on execution, experienced in managing both direct and channel-based sales teams in the medical technology or healthcare device/capital equipment sectors.

Key Responsibilities:

Leadership and Strategy

• Develop and execute sales strategies to meet or exceed revenue targets and business objectives, while increasing market share across both product segments.
• Set clear sales goals, KPIs, and accountability standards across teams to ensure consistent performance and results.
• Contribute as a member of the Executive leadership team on strategic planning, forecasting, and long-term growth initiatives.
• Foster a culture of performance, collaboration, and continuous improvement within the sales organization.

Team Management

• Coach, mentor, and develop the direct sales and partner management teams to achieve revenue targets and professional growth.
• Partner with Marketing, Product, and Operations teams to align go-to-market strategies and customer engagement efforts as well as forecasting operational needs.
• Ensure effective coverage and territory management to optimize customer reach and pipeline development.

Sales Execution and Market Development

• Act as a player/coach in driving customer engagement and partnerships with healthcare systems, facility planners, and technology integrators.
  
• Build and maintain relationships with key strategic partners, including channel dealers and software solution providers.
• Identify and act on emerging opportunities and market shifts, blending customer feedback, competitive analysis, and industry foresight to recommend bold strategic directions for growth.
• Represent company at industry events, trade shows, and customer meetings to promote brand awareness and partnerships.
  

Operational Excellence

• Develop and manage sales budgets, forecasts, and incentive programs.
• Oversee CRM usage and sales reporting to ensure data accuracy and visibility into pipeline health and performance.
• Implement best practices and sales methodologies to optimize performance and productivity.
• Partner with Finance and Operations to ensure seamless order-to-delivery execution and customer satisfaction.

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 10+ years of progressive sales experience, including 5+ years in a leadership role.
• Proven success managing both direct and channel sales teams, ideally in healthcare technology, medtech, or related capital equipment sectors.
• Strong strategic planning, analytical, and organizational skills.
• Demonstrated ability to build relationships with executives, partners, and decision-makers in healthcare systems and design/architecture communities.
• Excellent communication, negotiation, and leadership abilities.
• Willingness to travel as needed (approx. 30–40%).