Director, Website and Brands

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility. 

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students.  We are passionate advocates for our  customers and for our employees and we invite you to join us on this exciting journey.

ParentSquare is seeking a Director of Website & Brands to run parentsquare.com and remind.com and keep our brand consistent everywhere it shows up. You're a hands on leader who will lead a small team as well as our agency partners to make sure our web properties are optimized for SEO/AEO and tell our story to prospective clients and customers. You'll also partner closely with Product Marketing, Communications, and Demand Generation to ensure ParentSquare's story and visual identity lands consistently wherever a family, district, or prospect encounters it.

In This Role You'll Own:

• Setting the roadmap for both websites and running day-to-day updates, with agencies brought in for redesigns and bigger builds
• Improving search and AI-search visibility (SEO/AEO), site speed, and demo conversion, using tests you design with Marketing Analytics
• Launching pages and campaigns with Product Marketing and Comms, and working with RevOps and SDRs on how prospects research us before talking to sales
• Maintaining brand guidelines across web, sales collateral, social, events, RFP responses, and case studies
• Building self-serve templates and brand kits so other teams can create on-brand work without waiting on design
• Using AI tools to speed up design and video production for demos, social, and sales enablement
• Managing the marketing design team and the request queue so turnaround stays predictable
• Partnering with Legal, Product Ops, and our AI Platform team to keep sites and tools aligned with K-12 privacy standards

Our ideal candidate will have the following:

• 7+ years leading brand and/or web work, ideally in B2B SaaS
• Experience running a website end to end, including agency management
• Experience managing designers or a creative team
• Hands-on SEO/AEO experience and working knowledge of WordPress or Webflow
• A portfolio that shows both strategy and your own craft
• Practical experience using AI tools in a creative workflow

Bonus points for:

• EdTech or K-12 experience
• Building WordPress plugins or AI-assisted site tools

Most importantly, you’re someone who shares in our passion for improving the lives of students through communication. 

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

• Employer-paid health insurance (including dependent coverage)
• An employer-matched 401K retirement savings program from day 1 
• Paid Parental Leave
• Stock options
• Health + wellness reimbursements
• PTO that increases each year
• 15 paid holidays, including your birthday! 

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive. 

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to maintaining a drug-free workplace in compliance with applicable state laws.

The salary range for this role will be $165,000-$195,000, DOE.