E-Commerce Marketing Specialist

Duties and Responsibilities

• Maintain and update site content across the Shopify storefront and the Shop app- homepage, collections, PDPs, banners, and navigation.

• Merchandise collections for discovery and conversion, including sort logic, inventory-aware rules for out-of-stock and low-stock products, and seasonal resets.

• Build and launch landing pages using our theme's reusable sections and metafield-driven components.

• Manage redirects, URL handles, and 404s as the catalog evolves.

• Own new product and collection onboarding end to end: variants, pricing, imagery, metafields, tags, publishing channels, and launch timing.

• Prepare, schedule, QA, and verify sitewide campaign content- then tear it down cleanly when the promotion ends.

• Configure and test promotional mechanics: discount codes, automatic discounts, scheduled pricing, bundles, gift-with-purchase, and shipping thresholds.

• Run pre-launch QA and go-live verification against a documented checklist.

• Categorize, tag, and classify products consistently so that filtering, search, and automated collections behave predictably.

• Own metafield population and data completeness- our reusable page components depend on it.

• Monitor sales channel and feed health across the Shop app, Google Merchant Center, Meta, and other connected channels; resolve disapprovals and feed errors.

• Optimize on-site search: synonym dictionaries, zero-result query review, boost and bury rules, and merchandising of high-intent queries.

• Improve category and collection structure based on how customers actually navigate.

• Maintain compliance practices across the site- alt text, color contrast, keyboard navigation, focus states, form labels, and heading structure.

• Ensure on-site claims, disclosures, and promotional terms match what Legal has approved.

• Review GA4 and Microsoft Clarity regularly to identify friction, drop-off, and merchandising opportunities- and act on what you find.

• Deliver a recurring site performance readout and post-campaign recaps.

• Serve as first responder for site defects: triage, reproduce, document, and escalate to engineering with clear detail.

• Manage theme changes through staging and preview, with review before publish and a regression check afterward.

• Manage on-site reviews and UGC display, including widget placement, review syndication to new SKUs, and Q&A moderation.

• Write and maintain SOP documentation for this role for seamless visibility purposes for the team.

Qualifications

• 1–3 years in e-commerce operations, digital merchandising, or web production; Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• Hands-on experience managing Shopify back-end, including SKUs, collections, variants, tags, metafields, and theme section setups.
• Familiarity with bulk editing and managing sales channel feeds (Google Merchant Center, Meta, Shop app) to resolve errors.
• Practical knowledge of product sorting logic, promotional mechanics (discounts, bundles, GWPs), and site search optimization (synonyms, boost/bury rules).
• Basic proficiency in GA4 and Microsoft Clarity to track drop-off and friction, alongside working knowledge of WCAG 2.1 AA accessibility standards (alt text, contrast, semantic HTML).
• Strong attention to detail for pre-launch promotional QA, with the ability to reproduce bugs, document details, and escalate tickets to engineering.
• Proven track record of writing clear SOPs and managing launch schedules, staging previews, and promotional cleanups smoothly.
Preferred Qualifications

• Hands-on experience with autonomous AI agents specifically for DTC e-commerce brands.

• Understanding of beauty industry consumer queries (e.g., hair type diagnostics, ingredient compatibility, routine building).

Benefits

• Medical, Dental, Vision, Life Insurance

• 401k plan

• Additional Opt-In Insurances

• Vacation + Sick Time Pay

• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)

• Action Oriented

• Situational Adaptability

• Drives Results

Role-Specific Competencies to Emphasize

• Early AI Adopter 

• Tech Savvy / Systems Architecture

• Collaboration & Cross-Functional Alignment

• Customer Focus

• Optimizes Work Processes