Events Marketing Manager

About Aidin

Hi, we're Aidin! We're here to create solutions for healthcare’s biggest challenges. Instead of waiting for someone else to step up, we rolled up our sleeves and created a better way to connect patients, payers, and care providers.

We are on a mission to defragment the healthcare ecosystem with a seamless digital platform that transforms healthcare for good and improves outcomes for all.

What we do

Aidin is a dynamic healthcare technology company dedicated to revolutionizing care coordination and post-acute care transitions. Our innovative platform empowers healthcare organizations to streamline workflows, reduce costs, and ensure patients receive the highest quality post-acute care.

You can learn more about us at www.myaidin.com.

About The Opportunity

Aidin is seeking a skilled and experienced Events Marketing Manager to lead our event strategy and execution. This role is crucial in creating engaging, brand-aligned experiences that drive lead generation and strengthen our market presence.

Key Responsibilities:

• Event Planning and Execution: Manage the end-to-end planning and execution of both digital and in-person events, ensuring all events are on-brand and strategically aligned with target audiences. Scope includes internal all-company meetings
• Logistics and Vendor Coordination: Oversee logistics management, including venue selection, vendor negotiations, and coordinating branded materials and swag with partners
• Collaboration with Marketing and Sales: Work closely with sales leadership and marketing team members to align event goals, review marketing communications, enable lead generation and follow-up strategies
• Internal Company Events: In addition to external events, coordinate logistics for twice-yearly internal company gatherings, ensuring smooth execution

Qualifications:

• Experience: Minimum of 5 years in events marketing, with a blend of experience in both digital and in-person event settings
• Technical Skills: Familiarity with CRM and lead management software; HubSpot experience is a plus
• Event Metrics & KPIs: Proven track record of driving event attendance, generating marketing-qualified leads (MQLs), and converting them to sales-qualified leads (SQLs). Experience measuring event success through NPS or similar feedback mechanisms is important
• Travel Flexibility: Willingness to travel for events approximately every other month and for biannual internal gatherings

Key Performance Indicators (KPIs):

• Attendance and Engagement: Number of attendees and level of participant engagement
• Lead Generation and Conversion: Volume of MQLs generated and their conversion rates to SQLs
• Follow-up Efficiency: Speed and efficiency in moving leads through the sales funnel
• Event NPS and Feedback: Participant satisfaction scores and qualitative feedback

Culture and Values:

At Aidin, our team is guided by four core values that shape everything we do:

• Lead, Do Not React: Think big-picture, long-term, and do the right thing. We want team members who take initiative and lead with vision, rather than simply reacting to circumstances
• Make a Difference: For us, outcomes are everything. Be the solution. We value making a tangible impact through every event and initiative
• Embrace Uniqueness: Boldly be who we are. Individuality and authenticity are strengths that we bring to our work
• Celebrate the Doer: We celebrate action and the people who make it happen. If you thrive on taking initiative and seeing real results, you’ll fit right in

Why Work at Aidin?

• Be a part of a trailblazing, mission driven organization that is revolutionizing patient care transitions
  
• Opportunity to work and grow with talented, mission-driven, passionate professionals
• Flexible remote work environment
• Generous PTO Policy, plus 12 national holidays
• Several Team Offsites each year where we come together and align on our vision, mission, values, and strategic initiatives
• Comprehensive benefits package

Commitment to Diversity

At Aidin, we strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination. That’s why we are committed to diversity and inclusion in the workplace, and we prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including, but not limited to, hiring, recruiting, promotion, termination, layoff, and leave of absence.