Events Marketing Specialist

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Events Marketing Specialist reports to the Sr. Manager, Events and will provide support for event management and execution for all community events. The Community Events Specialist will partner with Community Marketing Mangers to curate unique and authentic activations that are relevant in each community. This role will be responsible for strategizing local events, ensuring flawless execution, and tracking event success. The Community Events Specialist must work well in a fast-paced environment, adhere to short timelines, be detail-oriented, and possess strong follow through on projects with exceptional communication and leadership skills. 

Responsibilities: 

• Support the development and execution of the YETI’s event and tradeshow strategy, including identifying key events, coordinating pre- and post-show communications, and attending events as needed.

• Collaborate with the Sr. Manager, Event Marketing and Sales to assist in organizing and staffing customer and sponsored events.

• Contribute to the development of event strategy and objectives in partnership with marketing leadership, focusing on lead generation and customer engagement.

• Assist in negotiating and executing contracts for small- to mid-scale events under guidance.

• Travel to events as required (up to 75% travel).

• Support onsite activations to drive marketing-influenced pipeline.

• Track and report on event ROI using established systems and metrics.

• Coordinate with internal teams to manage event inventory, including collateral and giveaways.

• Build relationships with customers and prospects during events.

• Partner with in-house designers to ensure event displays align with brand standards.

• Maintain documentation and ensure compliance with event-related processes and procedures.
   

Qualifications and Attributes: 

• Bachelor’s degree in Marketing or a related discipline.

• 2 years of relevant experience in event marketing, demand generation, or sales enablement.

• Experience supporting trade show planning, execution, and reporting.

• Ability and experience in operating machinery.

• Strong organizational skills with the ability to manage multiple tasks and timelines.

• Effective written and verbal communication skills.

• Ability to work independently with general direction and escalate complex issues appropriately.

• Comfortable with frequent travel and working long hours during events.

• Proficient in using marketing tools and systems to track performance and ROI.

• Creative and proactive in identifying opportunities for improvement and innovation.

• You are a finisher; you make sure that every task gets completed 

• Can-do, positive attitude 

• Ability to stand for long period of time and lift over 50 lbs.

• Construction experience is a nice to have.

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Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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