Freelance GEO consultants will create strategies for optimizing content visibility across AI platforms, focusing on audience engagement and analytics. Responsibilities include developing content strategies, collaborating with technical teams, and measuring brand impact.
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
We're seeking freelance Generative Engine Optimization (GEO) consultants to help our clients navigate the evolving landscape of AI-powered search and discovery. This role requires a unique blend of brand strategy, content expertise, and technical optimization skills to ensure our clients' content is visible and impactful across Large Language Models (LLMs) like ChatGPT, Claude, Perplexity, and emerging AI platforms. Contract projects typically range from 10–40 hours per week, depending on client needs and project scope.
Responsibilities
- Develop overarching GEO strategies that combine content optimization, syndication, and analytics.
- Guide clients through brand-level content strategy, shifting from keyword-focused SEO to audience-focused GEO.
- Create evaluation frameworks for measuring LLM visibility and impact.
- Build content strategies based on brand segmentation and audience expertise.
- Develop and produce optimized content specifically designed for AI discovery.
- Create content that answers the questions your target audience is asking AI assistants.
- Guide onsite technical optimization to improve content discoverability by LLMs.
- Collaborate with development teams to implement technical changes.
- Stay current on evolving best practices for AI content indexing.
- Develop syndication strategies across Reddit, YouTube, Quora, Discord, and other platforms.
- Leverage affiliate marketing and organic community building.
- Execute PR and community engagement initiatives to amplify content reach.
- Track and measure LLM visibility and brand mentions across AI platforms.
- Report on GEO impact using specialized tools and analytics.
- Provide actionable insights for continuous optimization.
Requirements
- Strong understanding of content strategy and brand positioning.
- Experience with content syndication across multiple platforms (Reddit, YouTube, Quora, etc.).
- Familiarity with technical SEO principles and their application to GEO.
- Analytics mindset with ability to measure and report on visibility metrics.
- Creative, strategic thinking over purely quantitative analysis.
Tools & Platforms
- Familiarity with LLM tracking tools (Profound, Scrunch, AirOps, etc.).
- Content management and optimization tools.
- Analytics platforms for measuring AI visibility.
Why Right Side Up
Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world.
Exciting opportunities are available now — apply today to join our network of experts!
Right Side Up Austin, Texas, USA Office
Austin, TX , United States
Similar Jobs
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Leads the design, governance, implementation, and continuous improvement of marketing review processes. Coordinates Marketing, Legal, Compliance, technology, vendors, and audit stakeholders; oversees workflow tools, controls, documentation, reporting, training, access management, and issue resolution. Improves transparency, audit readiness, user experience, regulatory adherence, and speed to market for marketing content approvals.
Top Skills:
Adobe WorkfrontAi ToolsMicrosoft 365Microsoft TeamsRedoakSharepointWorkflow Platforms
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Leads and mentors a team of 6–10 Corporate Account Executives focused on mid-market new-logo acquisition. Responsibilities include coaching sales strategy, forecasting, pipeline development, customer engagement, recruiting, onboarding, and performance management. The manager partners with internal teams to improve close rates and must have experience in technology or security sales, Salesforce reporting, channel sales, team leadership, and using AI to improve workflows and business outcomes.
Top Skills:
Artificial IntelligenceCybersecuritySaaSSalesforce
Cloud • Computer Vision • Information Technology • Sales • Security • Cybersecurity
Leads and mentors a team of 6–10 Corporate Account Executives focused on acquiring mid-market customers. Responsibilities include coaching sales strategies, forecasting, pipeline development, customer engagement, recruiting, training, quota attainment, and cross-functional collaboration. The manager will also use Salesforce reporting, channel sales expertise, and AI technologies to improve decision-making, workflows, efficiency, and business outcomes.
Top Skills:
Artificial IntelligenceCybersecuritySaaSSalesforce
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
