Novanta Logo

Novanta

Global Marketing Director

Posted 3 Months Ago
Remote
Hiring Remotely in United States
167K-248K Annually
Senior level
Remote
Hiring Remotely in United States
167K-248K Annually
Senior level
Lead and build a global marketing function to define positioning and the "store intelligence" narrative. Drive product marketing, demand generation, partner co-marketing, PR, analyst relations, events, and sales enablement. Scale marketing operations and build a high-performing global team to support a hardware+software platform transition.
The summary above was generated by AI

Build a career powered by innovations that matter!  At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible.  We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.

Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific.  Looking for a great place to work?  You have found it with a culture that embraces teamwork, collaboration and empowerment.  Come explore Novanta.

Novanta is seeking a Global Marketing Director to build and lead its global marketing function. This role will define the company’s market narrative, drive enterprise demand, and position Keonn, a Novanta Company, as a leader in the emerging “store intelligence” category. The position is both strategic and hands-on, with responsibility for scaling marketing operations and supporting a partner-led go-to-market strategy.

Keonn Technologies, a Novanta Company, is a Barcelona-based retail technology company specializing in RFID solutions, real-time store intelligence, and AI-driven retail automation. With deployments across more than 1,600 stores globally, Keonn is evolving from a hardware leader to a full physical-store intelligence platform enabling the “intelligent store.”

Key Responsibilities

  • Define and execute the global marketing strategy, positioning, and messaging.

  • Lead brand transformation toward a platform-based, AI-driven offering.

  • Drive product marketing, including value propositions, launches, and ROI storytelling

  • Build and manage partner co-marketing programs with key ecosystem players.

  • Develop enterprise demand generation and account-based marketing programs.

  • Lead PR, thought leadership, analyst relations, and major industry events.

  • Enable Sales and Customer Success with tools, content, and competitive insights.

  • Build and lead a high-performing global marketing team and infrastructure.

First-Year Priorities

  • Establish and launch a refreshed brand and messaging strategy.

  • Introduce the “store intelligence” narrative globally.

  • Build a scalable demand generation and marketing operations engine.

  • Launch key partner marketing initiatives.

  • Deliver a comprehensive sales enablement toolkit.

Requirements

  • Senior B2B marketing leadership experience in enterprise technology

  • Experience building a marketing division

  • Experience Marketing RFID-Enabled solutions

  • Proven success in marketing complex hardware + software/platform solutions

  • Strong background in product marketing, demand generation, and brand positioning

  • Experience with partner ecosystems and co-marketing strategies

  • Ability to translate technical concepts into clear business value

  • Experience leading global teams and working across regions

  • Excellent English (additional languages are a plus).

Why Join Keonn

This is a unique opportunity to shape the marketing strategy of a fast-growing, innovation-driven company and define a new category in retail technology. You will play a key role in transforming how the industry understands and adopts the intelligent store concept.

Compensation And Benefits

  • The base pay for this position is $166,500 to $248,000 per year.

  • Dependent on the position offered, annual bonuses and other forms of compensation may be provided as part of the compensation package.

  • Novanta supports all aspects of your life’s needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better.

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.

Similar Jobs

26 Days Ago
In-Office or Remote
Austin, TX, USA
136K-225K Annually
Expert/Leader
136K-225K Annually
Expert/Leader
Artificial Intelligence • Cloud • Consumer Web • eCommerce • Information Technology • Software
Owns enterprise account-based marketing strategy, pipeline, and revenue across BigCommerce and Feedonomics. Responsibilities include account tiering, personalized multichannel campaigns, enterprise account penetration, attribution reporting, buying committee engagement, sales alignment, content and creative coordination, and intent-data-driven storytelling. This individual contributor role requires personally building and executing ABM programs, opening new enterprise accounts, and traveling to Austin monthly plus customer events.
Top Skills: 6SenseBomboraClayDemandbaseG2Linkedin Matched AudiencesSalesforceZoominfo
6 Days Ago
Remote
United States
201K-251K Annually
Expert/Leader
201K-251K Annually
Expert/Leader
Healthtech • Biotech
Leads global brand strategy, positioning, messaging, launch readiness, and commercial planning for an oncology medicine. Partners with medical, clinical, market access, analytics, regulatory, and regional teams to translate insights and clinical data into compliant global marketing plans and assets. Oversees agencies, vendors, budgets, performance metrics, diagnostics strategy, and risk mitigation while supporting commercialization across key geographies.
21 Days Ago
Remote
United States
Expert/Leader
Expert/Leader
Cybersecurity
Develop and execute global partner marketing strategies across systems integrators, regional partners, and technology alliances. Manage partner marketing plans, budgets, campaigns, enablement, communications, joint value propositions, and lead-generation programs. Collaborate with Sales, Regional Marketing, and cross-functional teams to support partner growth, track program ROI, ensure brand consistency, and communicate results through business reviews and presentations.
Top Skills: CybersecurityInternet Of Things (Iot)Operational Technology (Ot)

What you need to know about the Austin Tech Scene

Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.

Key Facts About Austin Tech

  • Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
  • Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
  • Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
  • Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
  • Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account