MachineFi Lab
Global Marketing Manager
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Our Vision: Machines Will Be Our Future Workforce
At MachineFi Lab, we're not just envisioning the future; we're actively building it—today. We power the new reward economy by fostering a fairer, safer, and more rewarding Internet of Things (IoT). Central to our mission is the concept of Decentralized Physical Infrastructure Networks (DePIN), a paradigm shift leveraging blockchain technology for capital formation and human coordination on a global scale. By enabling contributions to real-world infrastructure — spanning wireless, mobility, compute, energy, storage, and beyond — we empower individuals to invest in and shape the foundation of our future society. Leveraging our cutting-edge blockchain infrastructure, a robust suite of DePIN Modules, and expertise in crafting blockchain-integrated devices, MachineFi stands at the forefront of the DePIN revolution.
Are you a maverick? A digital renegade? Are you someone who challenges the status quo, believing, against all odds, that you can change the world? If so, MachineFi is for you. Join us, and be part of the movement shaping the infrastructure of tomorrow.
We are looking for a candidate who is captivated with marketing and it’s ability to power change through an organisation. You will be a creative mastermind and delivery obsessed. You will lead the marketing team all the way from initial research to strategy, from creative development to executional delivery, from analytics to continuous improvement, you will revel in the minutea of every stage as you grow both the marketing team and it’s delivery.
Working at a web3 company means everyday is full of change, as every day always seems to bring a new exciting development… so you will love working in an environment packed full of variety. As well as being a strategic and creative superstar you will be a master motivator with the ability to continually push the marketing team to create their most exciting work each new time. You will also be a leader within the business, pushing marketing’s agenda amongst the wider company, showcasing what marketing has been pushing forward with.
Finally, you will be our data & analytics leader, obsessed with the performance of every activity and every campaign, you will pride yourself on your ability to continually fine tune our marketing approach as you integrate real-time learnings into everything we do.
WHAT YOU’LL ACHIEVE:
- You will be the critical connection between IoTeX Foundation (IF) and the developers that maintain and build new tools for the IoTeX ecosystem.
- You will seek to deeply understand the developer experience, developer needs, developer perspective, and will act as an advocate and representative of the developer community for Foundation activities.
- Work across core dev and key ecosystem builders to understand the IoTeX developer experience.
- Develop a forward-looking strategy for what the IoTeX developer experience should be over the next 1, 5, 10 years.
- Develop education and documentation to help developers succeed, including individual contributors and ecosystem builders
- Help scope and evaluate developer grants and work with grantees to help developers succeed
- This work will include elements of community building, advocacy, and technical w
WHAT YOU’LL NEED TO BE SUCCESSFUL:
- 5+ years of experience in marketing, communication, web3.
- Bachelor's degree
- Intimate understanding of traditional and emerging marketing channels
- Excellent communication skillsAbility to think creatively and innovatively
- Budget-management skills and proficiencyProfessional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Creativity and the ability to develop original content.
- Ability to develop content that provokes engagement.
- Strong leadership qualities.
- Ability to be a team player.
About MachineFi and Our Culture:
MachineFi Lab, IoTeX’s core developer, is a leading tech provider for Decentralized Physical Infrastructure Networks (DePIN), a Web3 category predicted to become a multi-trillion-dollar economy powered by billions of smart devices and trillions of sensors. Its team of over 60 research scientists and engineers released W3bstream, the world's first decentralized off-chain compute framework for smart devices and real-world data. It aims to provide advanced middleware and tools for Web2 businesses connecting to Web3 token incentives with real-world activity confirmed by user-owned smart devices, unlocking new business opportunities through its Proof-of-Anything technology, which can be used with several data sets, such as in location, activity, and humanity.
MachineFi Lab’s easy-to-use tools for the creation of X-and-earn scenarios, such as play-and-earn, walk-and-earn, or sleep-and-earn—community-owned machine networks, such as smart cities, public utilities, and other physical infrastructure. Backed by nearly 20 prominent VCs, including Samsung Next, Jump Crypto, Draper Dragon, Xoogler Ventures, IOSG, Wemade, and Escape Velocity, MachineFi Lab is building advanced technology to bring the metaverse into the real world, and vice versa.
What you need to know about the Austin Tech Scene
Austin has a diverse and thriving tech ecosystem thanks to home-grown companies like Dell and major campuses for IBM, AMD and Apple. The state’s flagship university, the University of Texas at Austin, is known for its engineering school, and the city is known for its annual South by Southwest tech and media conference. Austin’s tech scene spans many verticals, but it’s particularly known for hardware, including semiconductors, as well as AI, biotechnology and cloud computing. And its food and music scene, low taxes and favorable climate has made the city a destination for tech workers from across the country.
Key Facts About Austin Tech
- Number of Tech Workers: 180,500; 13.7% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Dell, IBM, AMD, Apple, Alphabet
- Key Industries: Artificial intelligence, hardware, cloud computing, software, healthtech
- Funding Landscape: $4.5 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Live Oak Ventures, Austin Ventures, Hinge Capital, Gigafund, KdT Ventures, Next Coast Ventures, Silverton Partners
- Research Centers and Universities: University of Texas, Southwestern University, Texas State University, Center for Complex Quantum Systems, Oden Institute for Computational Engineering and Sciences, Texas Advanced Computing Center
