ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
Pipeline Generation
Develop and execute integrated marketing programs designed to increase marketing-sourced and marketing-influenced pipeline.
Partner closely with Sales, RevOps, Product Marketing, and Marketing leadership to optimize performance across the funnel.
Campaign Strategy and ExecutionBuild and execute multi-channel campaigns that support demand generation, product launches, webinars, customer engagement, and business growth.
Channels may include:
- Email marketing
- Social media
- Webinars
- Events
- Website
- Content distribution
- Customer marketing
Lead Generative Engine Optimization efforts to improve visibility across AI-powered search experiences.
Partner with content, product marketing, and web teams to increase discoverability, authority, and organic traffic.
Audience DevelopmentGrow awareness and engagement among recruiters, talent acquisition leaders, HR teams, and executive buyers.
Support thought leadership, analyst visibility, influencer engagement, community initiatives, and audience expansion programs.
Reporting and PerformanceBuild reporting frameworks and dashboards that provide visibility into campaign performance, pipeline contribution, attribution, conversion rates, and business outcomes.
Turn insights into action and recommendations that improve results.
Customer MarketingDevelop campaigns that support retention, expansion, advocacy, and customer engagement.
Partner with Customer Success and Sales to strengthen relationships and identify growth opportunities.
What Success Looks LikeSuccess in this role is measured by business growth.
You'll help:
- Increase marketing-sourced pipeline
- Improve marketing-influenced revenue
- Expand GEO visibility and organic traffic
- Improve campaign conversion rates
- Increase webinar and event performance
- Grow audience engagement and market awareness
- Strengthen customer retention and expansion efforts
- Improve forecasting and marketing performance visibility
- 6+ years of experience in growth marketing, demand generation, revenue marketing, or integrated campaign management within B2B SaaS
- Demonstrated success driving pipeline through multi-channel marketing programs
- Strong analytical skills with experience building dashboards, reporting frameworks, and performance analysis
- Experience with marketing automation platforms, CRM systems, and campaign execution tools
- Strong project management skills and the ability to manage multiple initiatives simultaneously
- Excellent written communication skills across email, social, webinar, and campaign content
- Ability to work independently and operate with a high degree of ownership
- Comfortable collaborating across Sales, RevOps, Product Marketing, Customer Success, and Leadership teams
- Experience marketing to Talent Acquisition, Recruiting, HR, or People leaders
- Familiarity with recruiting technology, talent intelligence, or HR technology
- Experience with GEO, SEO, content strategy, or thought leadership programs
- Experience supporting both net-new acquisition and customer expansion motions
This is an opportunity to help build the growth engine behind one of the most recognized brands in go-to-market technology as it expands into recruiting and talent acquisition.
You'll have the opportunity to shape strategy, influence pipeline, launch new programs, experiment with emerging channels, and directly impact business growth.
Most importantly, you'll join a team that values ownership, creativity, curiosity, and measurable results.
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Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.
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